We’ve all heard stories of the insane amounts of money it costs to run TV spots during the Super Bowl ($3 million for a 30 second spot this year) but it’s certainly not stopping several of the major studios from debuting their highly-anticipated trailers during this year’s broadcast from Tampa Bay.
The following snippet from a Variety article lists the confirmed trailers:
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Confirmed for this year’s roster are high-profile titles like Paramount’s “Transformers: Revenge of the Fallen,” “Star Trek” and “G.I. Joe“; Sony’s “Angels and Demons“; DreamWorks Animation’s “Monsters vs. Aliens“; and Universal’s “Land of the Lost” and its fourth installment in “The Fast and the Furious” franchise. Disney is also planning to use the game to raise the profile for Pixar’s next toon, “Up.”
As we expected a while ago, we will be getting the very first ever trailer for Transformers: Revenge of the Fallen as well as G.I. Joe which we haven’t had any new information on in a very long time.
One trailer that has already generated quite a bit of hype is that of Monsters vs. Aliens which DreamWorks Animation is promoting through a full 90-second trailer and the distribution of 125 million pairs of 3D glasses as the trailer will be aired in 3D. This blows my mind and I’m happy that we’re getting some innovative marketing that will get the kids involved.
Some studios such as Warner Bros. (who have Terminator Salvation, Harry Potter 6 and Watchmen coming out) and Fox (who has Wolverine, Ice Age 3 and Night at the Museum 2 debuting this year) have not purchased any ad time however they could be holding out till last minute to get a reduced rate by NBC to fill its remaining open slots.
The Super Bowl is one of the most watched television events in the world and is probably the only broadcast where people actually look forward to the commercials – now us movie buffs have even more to get excited about this year!
Are you excited for the plethora of teasers header our way during the February 1st broadcast?
Source: Variety
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21 Comments
G.I. Joe: real American hero? Or real cinematic zero?
good question – I’m eager to see what the trailer looks like, especially after hearing the negative feedback after the teaser’s pre-screening
I guess im watching the superbowl this year lol
I Tivo the Superbowl, fast forward through the game and watch the commercials only.
Vic
As long as I get my Trek ad I will be happy.
You are so lucky Vic! I get to watch it with my family while they get tottaly wasted as they tell very embarrising stories
gotta love family
Vic, I usually record & watch only the ads (nice to know of another geek), but this year I’ll actually be with some friends watching the game for the first time in my life.
Nice to know that two movie houses consider marketing their top fare in this venue as “optional”
Here in Canada, the broadcasters replace all the commercials and in-game billboards with their own ads which suck.
*sidebar* Finally, we are going to get another great half-time show with Bruce Springsteen and the E-Street Band(the first in a long time being Tom Petty and the Heartbreakers), after the Prince fiasco and the others before him (wardrobe malfunction, uh, right)which do not represent the fan base of those who truly watch and enjoy the superbowl.
Sweet! I’ll get to see all these trailers! Oh wait, I live in Canada. Eff You CRTC!
Hey Rob, do you know if the trailers for movies that already have trailers out will be NEW trailers or will they be replaying existing trailers? This seems to be a little silly considering the premium price of Super Bowl advertising but the Hollywood studios frequently show us how ’silly’ they can be.
If they are going to show a new Star Trek trailer, I might actually record the spectacle (good idea Vic, I never thought enough about the whole thing to consider that) to check out the trailers at a later time.
Generally brand new trailers premiere during the Super Bowl. It’s very expensive so studios don’t want to show stuff that’s already been seen.
Vic
finally sum GI joe.
hopefulle sum sleek snake eyes action in trailer.
@David,
They’ve not come out and said but like Vic says, I would expect them all to be new otherwise it’s not worth their while to fork out MILLIONS for a long trailer.
“most watched television events in the world”…dude…99% of the planet couldn’t care less about this “event”. There are singing contests in India that get bigger ratings lol.
“probably the only broadcast where people actually look forward to the commercials”
probably because the game itself is so boring. ANd yes, I can’t think of any other broadcast where people can’t wait for the commericals to start and the broadcast to stop, except the super bowl.
I can’t wait
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