At the Alamo Drafthouse They have a whole wall of classic movie posters redesigned by Olly Moss, it’s awesome.
i like the die hard one but when you talk about that quote i can understand why it was in this list.
@Corey – That quote is the only reason it made the list. Other than that I liked the poster.
The Quote is a play on words and is fitting. Why the hate?
In the title you worte Battleship instead of G.I. Joe Retaliation.
@f4rrel – Yeah, originally we had Battleship in there and swapped it out last minute for GI Joe. Forgot the title. It’s been corrected.
I respect your opinion but here is my 2 cents. Japanese posters are not for American viewers. If not for internet, it won’t be released worldwide. So what is horrible to Americans may not be to the Japanese. Based on experience as a designer, Japanese likes minimalist designs and I believe that is the peg for that Avengers Poster. I just believe you are being unfair for judging it based on your perspective if the intended market is not you. You should have titled this article as “The 13 Worst Movie Posters of 2012… according to me”.
Agree, and agree. Different parts of the world respond to a different aesthetic that may or may not appeal to the American viewer. To judge foreign posters through American eyes is not correct. On the second point this absolutely sounds like a personal analysis, and some of the supporting arguments do not sound like effective arguments.. Some of these posters do suck, but most could easily and effectively be argued as good posters.
And really, just because Danny Trejo isn’t dressed like an “old White man” doesn’t mean he looks like a kid.
Trejo is dressed like a mongoloid white 6 year old, why?
@Joriben – Well since I generated the list by looking at every poster I could find that wouldn’t be an incorrect statement heh.
Seriously though, I pull them all but we go through them as a group to generate the list. Obviously not everyone will agree with all of our choices and that’s cool.
I really like that Japanese poster. Mainly because of Scarlett Johanssen in a red tank top. That’s as close to perfection as one can get.
Die Hard poster sucks !
Maybe Bruce Willis’s contract states that his face must occupy 95% of the poster space. From the things I’ve read, I would believe that.
You do wonder when a film has a big budget
how there could be any excuse for a bad poster.
The Japanese poster for The Avengers — inexcusable.
A bad movie deserves a bad poster and there were several.
A few of these were laughably bad. Journey 2? Mine eyes!
And Nurse 3D almost single-handedly redefines bad taste.
G.I. Joe: Retaliation proves Photoshop is the bane of movie posters.
Your line Paul on female action stars “is it possible to have them look
like they do more than Pilates and a spinning class to prep for battle”
had me laughing out loud and nailed that repeated look used for them.
So Undercover takes underestimating the intelligence of the audience
down to a new level and I’m not sure even her fans fell for that one.
This series was a great retrospective on the year using posters.
It reminded me of a couple of films I missed along with being
thankful I missed a few bad ones that had good promotion.
Umm, you realize of course that photoshop IS how they make most movie posters, right? The reason why some of these posters look so bad is because it’s so easy to fan make posters now days. Im not necessarily defending it, BUT, if the Gijoe poster came out like 10 years ago, no one would have had a problem with it. And I guess im in the minority of people who like the Avengers poster here, lol.
It is the availability and prevalence of Photoshop in amateur hands
that was the point I driving at not the existence of Photoshop itself.
Photoshop in the hands of an artist is another tool not an end to itself.
Even with that, for me the best posters work with an artists hand
first and then incorporate the use of digital enhancements later.
@Robert – Right? I’ll never believe that a woman with toothpick arms can hold and shoot a heavy weapon with any kind of accuracy lol.
No american Avengers poster? Where Cap is 10 stories tall?
I think there might be something wrong with your depth perception buddy…
The american Avengers poster wasn’t that great (certainly not good enough to make it into anyone’s list of best posters), but come on, it wasn’t really that bad either.
I saw the Die Hard poster for the first time Friday after seeing The Hobbit. All I could do at that point is shake my head and say wtf? That has to be one of the worst posters I have ever seen. Not only is the changing of that phrase atrocious, but the way they put the words over the image just looks cheap. Also, even though a lot of Die Hard fans would know what the poster is for just by those two things alone, it doesn’t tell anyone what the movie is.
Yes it does, its Die Hard…in Russia. Pretty easy to put together. And i think the quote is actually pretty funny, corny sure but still funny.
No, not funny, just stupid.
I actually liked like half of the movie posters here, I don’t see the problem with some of them. Although I would agree it isn’t a very good poster, the Die Hard one is just a TEASER poster, I didn’t see the problem with it. And I had no idea what was wrong with the “what to expect when your expecting poster.”
Anyways, I guess it’s an OK list, a few good points. But wait, Miley Cyrus staring in an FBI movie? Ah s***… :/ Im tired of that b****, lol.
I love the Japanese Avengers poster as it shows the duality of the civilian ordinary side of the heroes and their heroic alteregos. It is probably actually quite minimalistic in comparison to other Japanese posters. The only bad thing about it to me is that Tony Stark is facing the complete opposite direction to everyone else.
That would be good if duality was a major theme of Avengers. But it wasn’t. At all. In fact, most, if not all of the heroes did not have secret identities.
I know right, cuz on the bottom we have Nick Fury and on the top we have….oh…Nick Fury again. No code name. No real change of costume or character. Unless, you know, the one on the bottom was just Sam Jackson with an eyepatch and the one on top was Nick Fury. Then it makes perfect sense.
Haha, yeah. And same thing with Thor. On the top we have Thor. And on the bottom we have Thor wearing a t-shirt. Deep stuff.
That nurse poster was awesome!
I love the minimal Nurse poster and not because of the nudity. I just love simple compositions. Less is more to me.
I agree– I actually liked the simple composition of this image. Not sure why it’s on this list. It’s almost “art”–and frankly, this would do a fine job of getting some people to check out what this movie is about. And yes–people who want to see blood, boobs and chicks. This poster actually did a perfect job of describing the movie it represents and being an image that stops the viewer for moment– marketing complete!
@Bill – We included the Nurse 3D poster because we found it tasteless for a movie poster. Some things (in our opinion) just aren’t appropriate for public promotion.
If the only basis for including this poster was because it was found tasteless, then I would have to agree with you all the way. It very much IS tasteless and inappropriate for general audiences…and I would be angry if my kid saw this hanging up at my local theater.
But even though I agree with you– the poster is still artistically sound, professionally composed and conveys the movies contents at a glance. Im certainly not trying to change your mind or prove a point, I guess I got a little confused over what base-line criteria the posters were being judged by… some placed, based on bad taste and some placed, based on incompetence or bad visual judgement. That Black and White poster certainly deserved the award for most confusing poster–I would have no idea what that movie was about…and if I thought I did, I would obviously be wrong:) lol –it really DOES look like Pine and Bane are out to shoot her based on that poster… oh, well–at least they’re entertaining:)
the lockout poster u’ve shown there is not a japanese poster… its a chinese poster…. the language used is different there
Seriously, all of these posters, bad or not, do what they are supposed to do, tell people that a movie is going to be available soon or is currently available. That’s all they are for. Once people see them, they most likely will try to find out more about the film on their own, not rely on the poster to tell them what the film is about. Do book covers tell what the book is about? No they are meant to draw the viewers eye to get them to take a closer look and probably read the back…that’s seeking more information because the images caught the eye. It’s as simple as that. Such a worthless and pointless article.
Oh yeah and speaking of spelling actor’s names incorrectly, it’s Dwayne Johnson, not Dwanye Johnson.
@Klingon – That’s your opinion but we disagree. All posters are not the same and some posters are worse than others – these are those posters.
Thanks for reading though and I have no idea what you’re talking about with Dwayne Johnson.
Whoever designed this should be fired immediately. Design 101 – Rule #1: NEVER flip a persons image. Stock imagery is okay… but absolutely NO recognizable figures. Can’t believe this got approved. OMG. Wow. Fail.
–it costs money to do re-shoots. They already hate that they have to pay the graphic artists again to flip the image…I agree its a lazy thing to do, but they’re not going to fork over more money to re-shoot the actor and all the expenses that come with that if they can avoid it. Just reality talking:)
Kind of felt like you might have been trying too hard to find reasons to hate some of these, but I can certainly agree with some of your points. Die Hard should have been on the top of the list, simply for being so LAZY– (quick! type something on this poster with Bruce on it! — seems like the Babymakers poster and the So Undercover poster got on the list more because of personal feelings towards Munn and Miley than for being a bad posters…which they were, but not as bad as what they ranked, in my humble opinion. ( Im trying to judge the posters on their OWN merits and trying not to let the quality of the film or its talent sway my opinion-) –and I have to agree with some of the other posts on here about comparing the American market posters and the Japanese market posters…cultural differences make it more like comparing apples to oranges in some cases–I think its cool to look at them oddly, since to “us” in the U.S., they kind of ARE, but they shouldn’t be included in a placed ranking of which posters were worse than others…maybe make a separate list to compare Japanese posters with OTHER Japanese posters. That would be fun–and a bit more fair. Still, a fun article– I have to hand it to the people that actually make these posters though…these graphic artists aren’t to blame most of the time–the studios provide them with meager assets and resources and force them to turn these around on impossible deadlines…and on top of that, there’s the pressure to try and do something that is original, cause lets face it, it’s all been done before. On top of that, a lot of times the producers or somebody in the chain making decisions are forcing their own ideas down the artists/photographers throats, even though they have no experience in that area and don’t let the artists do their job. Its a touch place to be when the guy who signs the check tells you his terrible idea and you have to make it happen on the poster… you can tell the posters that were farmed out with lots of hands in the kitchen compared to the ones that allowed the artist/photographer to do his/her thing…just a thought to mull over…or, you know…not:)
@Bill – I have no personal feelings towards Munn or Cyrus…well…none that I can type in a family forum heh.
Seriously though, they’re lousy posters and that’s why they made the list – Babymakers specifically for the tasteless sperm references, which I pointed out in my write up.
As for the Japanese vs. American perspective, I’ll have to disagree. We have several foreign posters on our Best Of list this year including an Asian poster for The Hobbit. It isn’t about translation, it’s about quality.
Thanks for reading.
oh, I totally agree that we disagree–but that’s what makes this fun as movie lovers, that we can put our different perspectives out there and articulate why we feel the way we do about certain things.
–just to be clear though, I wasn’t trying to get the Miley and Munn posters off the list. I just think that the Die Hard poster should have been considered higher up towards number one–but I have to admit that is a biased opinion, because the reason that Im more upset with that one is the fact that I like that franchise a lot and with the budget and success behind it, I really expected more–much more from them.
Dude the nurse one is awesome. On a serious note it seems you put a lot of critically bad movies on your bad list and critically good movies on your good list. I’d have to say your critiquing seems to be swayed by this.
@Hatorian – I wouldn’t say that is true. The Avengers is on this list and that was a financial and critical success.
It’s true though that bad movies usually have bad posters. Lack of effort in making the movie almost always leads to lack of effort in promoting it.
Hey! I actually liked the Die Hard poster and if I’m completely honest, the Nurse 3D poster looks pretty good too (I have very little interest in seeing the movie, but the poster is very well done IMO).
…all the others are complete crap though I can see why they made the list.
It’s to my understanding that a lot of movies have their titles tweaked when they are marketed in Asian markets. A lot of times there is no direct translation so they alter the titles to make more sense or add more context. No question, some of those are just brutal marketing but I wouldn’t get all up in arms if their posters don’t include the titles that we recognize here in North America.
@Guy – I know that many movies have their names tweaked for foreign releases so I’m not “up in arms” but This is War doesn’t translate to Black and White in any language.
The main reason it’s on the list is for misspelling Whitherspoon’s name but it’s pretty crappy poster all around.
The “This Means War” poster also had “CIA X CIA” instead of what would more logically be “CIA VS. CIA”. THAT, initially, is what I thought you were indicating before I noticed the misspelling of RW’s name.
are you kidding me with the Japanese Avengers poster? it does not belong on this list IMO. I like the poster as it shows a different side to the Avengers. sounds like Paul does not like the Avengers and takes out his frustration here.
@mc7791 – Yes you nailed it. The guy (me) who sat thru The Avengers marathon for 13 hours, saw the movie 3 times in the theater, twice on Blu-ray and plans on ordering the Tesseract display didn’t like The Avengers so much that I included a poorly done Japanese poster for the movie in his Worst Of list. Stop being ridiculous.
Did you even read my reasons for including it?
I’m guessing no?
You say,”This Japanese poster for the action film Lockout does none of those.”
But this is a Chinese poster.
Nurse 3d poster should be taken off this list.. its beautifully done like someone already said art n tells the viewer what to expect when seeing the movie.
Perhaps they named it “Black & White” because of the old Spy vs Spy shorts. That’s about all I can think of.
And, ironically enough, I had never heard of the movie “Nurse” – but upon seeing the poster, I am a bit intrigued. So I guess it does its job for someone who’s never seen or heard of the movie.
So Undercover was so undercover I never heard about it. Ba-da-ba-ba-da-bup, Superman! On a Robot Chicken kick today. Anyway yeah those posters were pretty bad and The Babymakers? Really? I do like the G.I. Joe poster though.
“However, this time around they did replaced COBRA Commander with the COBRA the logo,”
Looks like you got a few typos in there, brainiac. Maybe you should actually proofread your “writing” before bagging on movie poster grammar.
Somebody has obviously had a bad day. What’s so wrong with making a few spelling mistakes? He’s only human.
That Die Hard 5 poster is really good. It’s funny, slick, there’s not a horrendous amount of photoshop, and the refusal to put any further details about the movie serves to show what a powerful and iconic franchise it is.
I’ve haven’t even seen the trailer for the Miley Cyrus movie, but I’ve heard people say it’s like a bad reformulation of Miss Congeniality within a different setting. If that’s the case, I feel like the poster is attempting to do the same. It’s like the whole layout of the poster is attempting to allude to the Miss Congeniality poster as well.
I just have to say that the “Lockout” poster is Chinese, not Japanese. If it was Japanese, I would be able to read it, lol.
I also agree with Joriben’s whole comment from 3 months ago. “Japanese posters are not for American viewers. If not for internet, it won’t be released worldwide…” etc, etc, although I will say that I also find “Black and White” to be a bit of a silly title for “This Means War.” I’m Japanese and I still think that that poster doesn’t depict the movie well at all.
Mail (will not be published) (required)
Rules: No profanity or personal attacks. Use a valid email address or risk being banned from commenting.
Notify me of followup comments via e-mail
If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it.