What happens when you hire Ridley Scott to direct a commercial for a computer company hoping to break the world out of its drab slump? In short, one of the most influential and well-known commercials of all time. It’s true that the dystopic scene pulled right out of George Orwell’s novel “1984” may have been slightly exaggerating IBM’s hopes for continued personal computer dominance, but Apple’s message was clear.
Fitting squarely alongside Ridley Scott’s style seen in Blade Runner and Alien, the commercial placed Apple as the colorful, athletic young rebel, fighting the good fight against the establishment as ‘Big Brother.’ It was a loud, bold claim at the time, but under Steve Jobs’ leadership, Apple lived up to the hype, coming to embody those same values for decades to come.
Honorable Mention: NFL – “Crazy”
It isn’t often that the NFL goes out of its way to advertise its own league – considering those watching are, well, watching already. But the league turned to Don Cheadle in the early 2000s to help punctuate the ways in which American Football redefines the dictionary.
In this Super Bowl spot, Cheadle explained why the sport is as important to fans today as it ever has been, and why they’d be crazy to not come back next season, or the one after that, or the one after that…
That’s it for our list, but which Super Bowl commercials rank among your personal favorites? Was it due to the laughs they brought or the heartstrings they plucked? Share your own thoughts in the comments and be sure to check out all of the Super Bowl 2014 Commercials here.