15 Best Super Bowl Commercials (Ever)

Published 10 months ago by

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Coca-Cola – “Hey Kid, Catch!”

No explanation needed for this ad, claiming that Coca-Cola is so good, it can make even the meanest man smile. Featuring “Mean” Joe Greene, one of the greatest defensive players in the history of the NFL, the 1979 commercial is widely considered one of the best in history.

While the commercial was technically aired prior to the game, the widespread audience helped make the ad one of the all-time greats. Having made the jump into pop culture, the commercials and various spoofs are now instantly recognizable to people who may have never even heard of Greene – or his reputation.

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Gatorade – “23 vs. 39”

If you mention ‘Michael Jordan’ and ‘Super Bowl,’ commercial aficionados are likely to think either of the outlandish game of HORSE played between Jordan and Larry Bird, or the iconic basketball player going toe-to-toe with Bugs Bunny. While the commercials’ abilities to sell Big Macs and Air Jordans, respectively, isn’t in question, we can’t help but feel that both of those spots pale in comparison to Gatorade’s “23 vs. 39.”

By now, Michael Jordan’s career has become the stuff of legend, hailed as one of the greatest men to ever pick up a basketball. So for the 2003 Super Bowl, Gatorade turned to special effects studio to do the impossible: have Jordan face off against his younger self. Seeing the Jordan of 2003 enter a game of one-on-one with his 1987 Chicago Bulls counterpart will captivate anyone even remotely familiar with Jordan’s career, and shows what Gatorade wanted to sell: not just a sports drink, but an idea of athletic potential.

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Budweiser – “Brotherhood”

You can’t have a Super Bowl without a Budweiser Clydesdale spot, and after a few years slipping from the top spot of most touching, most powerful, and most discussed commercials of the big game, the brewer came back with a vengeance.

It’s been a year, and we still can’t watch this chronicle of a newborn horse (just seven days old during filming) through youth – only to join Budweiser’s trademark troupe and later reunite with his trainer in downtown Chicago – without tearing up. Even this year’s follow-up can’t reach the same heights, and it has a PUPPY.

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Dodge Ram – “Farmer”

Technically, much of the credit for this spot should be granted to Paul Harvey’s original speech, originally given at the 1978 Future Farmers of America convention. But by setting Harvey’s words to some truly breathtaking photographs, and recognizing the merits of Harvey’s touching ode to America’s farmers in the first place, Dodge created a love letter to America’s Heartland.

Every Super Bowl brings droves of commercials featuring cowboys, working men, and ideas of what America is all about, but few actually made us want to give up our careers and start plowing fields immediately. Without drawing any attention to the Dodge Ram that the ad is selling, and instead suggesting that it is up to the task adopted by farmers daily, Dodge outdid themselves.

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NEXT PAGE: Ridley Scott’s ’1984′ Apple Commercial

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TAGS: super bowl

12 Comments

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  1. I don’t know. I like the list but the bud ones. You can pick just about any bud bowl year was way better then most of these on the list. Each one was different because it was a game and it was freaking beer cans playing football with no hands or legs. Classic stuff right there. Sad Sad Sad. I would put every bud bowl with maybe the last one as the exception.

  2. Were way better then most of the ones on here. I would look forward to it each year. Me and my friends would talk about it almost as much as the up coming game. https://www.youtube.com/watch?feature=player_detailpage&v=5_c1lKJMS2o

  3. I don’t know Mr. rob . I have to say I really like your site and I enjoy reading the majority of the stuff you guys post on here but your list are kind of like wtf? to me. How do you guys come up with these lists? Does one person do them , do you take a vote with all the ppl who post and work with the site? I would like to know.

  4. The Budweiser one with the newborn horse was good, but their beer still sucks.

  5. I would have put the “Imported from
    Detroit” Chrysler ad that featured Eminem on the list. I really like that commercial.

  6. the Michael Jordan one is awesome, but you can’t touch the Where’s the beef ha

  7. when the Cap Trailer plays today someone post it up, don’t be shy thanks :D

  8. Some cool ads I’ve never had the pleasure of seeing before due to being a non-US citizen.

    Also, RIP Philip Seymour Hoffman.

  9. I think that the commercials are the dumbest part of the Superbowl.Movie trailers,ok,I’m fine with those,but over the past 10 years or so,I’ve found that the games themselves have been entertaining enough.

    I guess people seem to forget that no matter how funny,or touching these commercial are,there SOLE purpose is to entice you to buy their product.If I’m not drinking Bud Light now,there’s nothing that these commercials can do to make me start.

    • That’s the thing though, I’m not likely to need to compare different insurance companies to get a cheaper deal because I don’t pay insurance on my home or my health and I don’t drive so have no car insurance but that can’t stop me from enjoying the meerkats that help advertise for one insurance company.

      Like this one, where they teamed with Take That singer Gary Barlow to perform on the set of Britain’s longest running TV soap opera (been on the air since 1962) for a commercial late last year.

  10. I wasn’t impressed with the commercials this year. I have to say the one with the mixed breed dog was very funny. But over the years, the commercial have been costing more and have been less entertaining. This list of what you considered your favorite past 15 super bowl commercials wasn’t bad, but it was still lacking.

    There is something about a man innocently cooking supper for his sweetheart and the cay getting covered in red sauce and then being seen by said sweetheart holding a red covered cat and knife, that made me laugh again like before. That surely is one of the better made commercials picturing something that could happen to anyone.

    But missing from your list for my liking are the Budweiser frogs and chameleon. Most of those were classic and I think the trendsetters of super bowl commercials. But you are right, Budweiser still has a lot to be desired.

  11. In case you guys don’t know, there area a lot of Football fans in the U.K. too. And I do mean American Football! We have to stay up until 3.30/4.0 AM to catch all the match.
    Yes, we ‘get’ the ads too – VW is always brilliant.
    This year the only spoiler was the lack of any Broncos at the Game. We knew it was Super Sunday; you should have told them too. Well played Seattle, the Brits always love it when the underdog wins, especially in the manner that the Seahawks played.
    Thanks America, lookin’ forward to next year already. Any chance we could have the ‘Skins there? (I go back to John Riggins!)