15 Best Super Bowl Commercials (Ever)

Published 9 months ago by

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Miller High Life – “The 1-Second Commercial(s)”

As the 2008 recession spread, Miller took a unique step to advertise its High Life brand. Following the 2008 Super Bowl, Miller had released a commercial starring the ‘Miller delivery guy’ (Windell Middlebrooks) as he dissected the previous game’s commercials as an affront to common sense. For 2009, the delivery guy would be seen discussing the outrageous cost of a big game ad – $3 million in 2009. His solution? Air a 1-second spot, since that’s all people would need to want a High Life.

The next step was to purchase commercial time in local NBC affiliate stations to run their 30-second commercial before the game began, so that when viewers who heard their delivery guy spout the merits of cutting to the chase, they would proceed to watch the game and be treated to an industry first: a 1-second Super Bowl commercial. Enjoy:

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Budweiser – “Zebra”

The referees and officials get a pretty bad wrap. While the rest of the football world eagerly awaits Super Bowl Sunday, the referees assigned to govern the play know that they are just one lapse in judgment away from being vilified by an entire nation (or half of it, at least).

But each big game also has Budweiser trotting out (pun intended) one of their commercials sporting their trademark Clydesdales. First, the horses engaged in a game of football, and over the years several different spin-offs have been released (we have a soft spot for ‘The Streaker’). But when Budweiser paid tribute to the referees, the result was just enough of an inside joke to get football fans chuckling.

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Pepsi Cola – “Gotta Have It”

There have a been a few men and women who owe a Super Bowl spot for becoming a household name, but supermodel Cindy Crawford managed it without stripping almost naked and washing a sportscar. All she had to do was drink a Pepsi.

The fact that the commercial was meant to introduce the newly re-designed Pepsi can is almost an afterthought, although the can becoming one of the most iconic in the history of Pepsi may be a sign of the ad’s excellent execution. Stopping short of being overly salacious or risque, the pair of boys enamored with the can, not the woman, is about as clever as a single line of dialogue can get.

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TAGS: super bowl

12 Comments

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  1. I don’t know. I like the list but the bud ones. You can pick just about any bud bowl year was way better then most of these on the list. Each one was different because it was a game and it was freaking beer cans playing football with no hands or legs. Classic stuff right there. Sad Sad Sad. I would put every bud bowl with maybe the last one as the exception.

  2. Were way better then most of the ones on here. I would look forward to it each year. Me and my friends would talk about it almost as much as the up coming game. https://www.youtube.com/watch?feature=player_detailpage&v=5_c1lKJMS2o

  3. I don’t know Mr. rob . I have to say I really like your site and I enjoy reading the majority of the stuff you guys post on here but your list are kind of like wtf? to me. How do you guys come up with these lists? Does one person do them , do you take a vote with all the ppl who post and work with the site? I would like to know.

  4. The Budweiser one with the newborn horse was good, but their beer still sucks.

  5. I would have put the “Imported from
    Detroit” Chrysler ad that featured Eminem on the list. I really like that commercial.

  6. the Michael Jordan one is awesome, but you can’t touch the Where’s the beef ha

  7. when the Cap Trailer plays today someone post it up, don’t be shy thanks :D

  8. Some cool ads I’ve never had the pleasure of seeing before due to being a non-US citizen.

    Also, RIP Philip Seymour Hoffman.

  9. I think that the commercials are the dumbest part of the Superbowl.Movie trailers,ok,I’m fine with those,but over the past 10 years or so,I’ve found that the games themselves have been entertaining enough.

    I guess people seem to forget that no matter how funny,or touching these commercial are,there SOLE purpose is to entice you to buy their product.If I’m not drinking Bud Light now,there’s nothing that these commercials can do to make me start.

    • That’s the thing though, I’m not likely to need to compare different insurance companies to get a cheaper deal because I don’t pay insurance on my home or my health and I don’t drive so have no car insurance but that can’t stop me from enjoying the meerkats that help advertise for one insurance company.

      Like this one, where they teamed with Take That singer Gary Barlow to perform on the set of Britain’s longest running TV soap opera (been on the air since 1962) for a commercial late last year.

  10. I wasn’t impressed with the commercials this year. I have to say the one with the mixed breed dog was very funny. But over the years, the commercial have been costing more and have been less entertaining. This list of what you considered your favorite past 15 super bowl commercials wasn’t bad, but it was still lacking.

    There is something about a man innocently cooking supper for his sweetheart and the cay getting covered in red sauce and then being seen by said sweetheart holding a red covered cat and knife, that made me laugh again like before. That surely is one of the better made commercials picturing something that could happen to anyone.

    But missing from your list for my liking are the Budweiser frogs and chameleon. Most of those were classic and I think the trendsetters of super bowl commercials. But you are right, Budweiser still has a lot to be desired.

  11. In case you guys don’t know, there area a lot of Football fans in the U.K. too. And I do mean American Football! We have to stay up until 3.30/4.0 AM to catch all the match.
    Yes, we ‘get’ the ads too – VW is always brilliant.
    This year the only spoiler was the lack of any Broncos at the Game. We knew it was Super Sunday; you should have told them too. Well played Seattle, the Brits always love it when the underdog wins, especially in the manner that the Seahawks played.
    Thanks America, lookin’ forward to next year already. Any chance we could have the ‘Skins there? (I go back to John Riggins!)