The approach of Fall brings about many seasonal treats: Pumpkin pie, pumpkin soup, pumpkin beer, pumpkin soap, pumpkin lotion… pretty much anything pumpkin. Luckily (the veritable pumpkin buffet aside), it also means that, for the sixth year in a row, we will receive the newest installment in the Saw franchise, Saw VI. In the usual “Saw” fashion, things are being kicked off with the return of their highly successful annual Saw Blood Drive.
Since the original Saw movie in 2004, Lionsgate has teamed up with the American Red Cross for a special ad campaign associated with the popular horror franchise. Over the past six years, Saw film-goers have donated over 80,000 pints of blood which has helped to save over 350,000 lives.
As in previous years, the ad campaign is being led by the infamous Saw nurses. While the Saw VI nurse posters were released last month, today we get to take a glimpse behind the scenes of the photo shoot.
Check out the video below to see Tim Palen (Co-President of Film Marketing for Lions Gate) work his magic with new Saw VI nurse model, Katherine MacDonald.
Whether or not you’re a fan of the Saw series, it’s always nice to see a successful franchise such as Saw make use of their popularity to benefit the American Red Cross.
Saw VI will be in theaters on October 23, 2009.
Source: Yahoo! Movies [via: shocktillyoudrop.com]