‘Battleship’ Movie Is An Expensive Gamble

Published 5 years ago by

Battleship Peter Berg director too expensive Battleship Movie Is An Expensive Gamble

The movie industry is an expensive and unpredictable business. A movie that cost a country’s wealth to make could completely bomb at the box office (Waterworld, anyone?) and on the flip-side, a movie that costs next-to-nothing (at least in movie money terms) could go on to make a fortune (Paranormal Activity, anyone?).

Even if a project has a pre-established brand name to build anticipation off of, it’s still not a sure bet that it will make its money back, never mind break any records.

Such is the case with Battleship, the upcoming big-budget adaptation of the classic board-game. The film has director Peter Berg at the helm and has such stars as Taylor Kitsch, Alexander Skarsgård, Tom Arnold and even pop star Rihanna. It has invading aliens as the enemy (big trend in movies these days) and a budget James Cameron would (just about) be content with.

However, the budget is just what some people are worried about. Heat Vision has a report that says Battleship has a budget of about $200 million. “So what?” you might ask, “lots of movies now cost that amount of money and still manage to make tons more.” And you wouldn’t be entirely wrong in thinking that way. However, there are a couple of things specific to Battleship that make these worries (somewhat) justified:

  1. First off, the film doesn’t have director who’s a household name. Yes, Berg has directed some well-known and popular movies – Hancock, The Rundown (a.k.a Welcome to the Jungle), The Kingdom – but people don’t know him by name. Also, those movies all had big name stars to draw audiences (Will Smith, The Rock, Jamie Foxx, Jennifer Garner, etc.)  whereas the biggest star that Battleship has in its arsenal thus far is Rihanna who, let me remind you, is a POP STAR and not an actress (this will be her first movie).
  2. Second, despite the assumption that Battleship will draw audiences based on name recognition, some studio execs are questioning whether audiences are tired of movies based on pre-existing products.

Regarding point #2 – Is that truly the case? Are you sick of seeing movies based on something that already exists? We all know the amount of board and video game movies, remakes, reboots and “new adaptations” that are in the works, from Battleship to Asteroids and even freaking View-Master (seriously). It won’t be long before we see remakes and reboots of all THOSE movies!

I can just picture it now: On the marquee at your local theater: “THEATER 1 – Battleship. THEATER 2 – Battleship: Reborn”

As chairman of Universal, Adam Fogelsen, told Heat Vision“It’s a big bet like many, many big bets from many studios.” And despite $200 million being nothing to sneeze at, we have to remember that Battleship is not the priciest flick ever made. “We will be nowhere near the high point and nowhere near the low point of what people are spending.”

Still, it’s a gamble… isn’t it?

Battleship is scheduled to start shooting in Hawaii in a couple of weeks and has a release date of May 25th, 2012.

Source: Heat Vision

TAGS: Battleship
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  1. Its not even based on the game, its an alien invasion movie

    • Well it’s not called “alien invasion movie” ^_^

      I know it’s not DIRECTLY based on the game but without it the movie wouldn’t be getting made.

      • i think im one of the few that know himby name lol. been a fan of his for a long time. i would rather him do another Hancock film, you know already there would be an audience for that one at least:)

        • I hated Hancock! Awful, evil, piece of film. Bah it should be destroyed!

          • hahahah come on sam!!! there are FAR worse movies out there :)

        • I’m not saying he’s not a known name within the movie fan community (those who follows movies news and whatnot). But he’s not a household name with those who only go to the movies a handful of times a year.

  2. The sudio should save its money and put it to better use.

  3. my prediction is that the movie will be pretty good. similar to the first Transformers movie.

    have an engaging but not too complicated story, decent acting, and awesome effects.

    unfortunatly it will follow Transformers in the other footsteps it left. dissapointing sequals and other studios thinking they can make money off this idea (GI Joe, Bratz, etc) this movie will be good but the legacy caused by it will be a HUGE waste of Time, Money and Effort

  4. Ah, is Hollywood still out of any original ideas? I do get sick of them milking every last thing left on this planet.

    When they actually work hard you can see the difference, as apposed to them riding on the shirttales of the first go around: SHREK 1, better than the sequels yes but poor example, Star Wars, the original made with cardbord models on string – better script and actors than the last three with all it’s CGI. Sometimes I think they try too hard. If you have a good idea and a good story, don’t flood it with every thing you can throw at it just to make sure it floats. That’s like taking every pill in the medicine cabinet and hope that it covers whatever you got.

    This is one movie that I’m just going to have to see to see if I should have seen it or not. Who knows, it may be a really good movie with a title that wasn’t.

    • crm gets it!!!!!! nice job sir, nice job

  5. I think Hasbro might have plans to introduce a new Battleship game based on the story in the movie. The periodic reinvention of the game has kept it in the buying publics eye for years now. So it’s kind of expected that their would be plenty of pressure to succeed in making this work. It’s not like Hollywood hasn’t made an interesting Navel movie. Their have been plenty over the years fictional as well as non fiction…

  6. Some of the Battleships fly in this film.

    I’m guessing they take off and land on another part of the ocean. (Kinda like the game?)

    • awesome

  7. I’m going to go out on a limb here and predict that this movie is going to be REALLY dumb and may go down as one of the biggest box-office bombs.

  8. What a allstar cast for this flop. I say cast chris brown as rhianna’s love intrest.

    • Rihanna “hit me baby one more time”

      Chris Brown “oops I did it again”

      Lyrics by Britney Spears

  9. I wouldn’t say this if I didn’t have a look at some of the conceptual story boards for this film but it looks real cool.

    The battleships in the film are massive and very impressive. I have a feeling the aliens are after our water and that’s the main plot.

  10. I’m betting the humans win because they do the ultimate strategy and never put their pieces on the board! Ha ha!


    • Either that or they use a mid-90′s vintage Apple to upload a virus into the aliens’ computer system…. :P

      • Or use the Matthew Broderick tactic from “Wargames” and set the enemy up to fight against themselves.

  11. Jason, I would pay to see that. They could be this generations ike and tina.

  12. Well sounds like a good movie. But who cares about the director? Is he going to star in the movie? I think if they are going to spend that much money they could afford more well known actors. Or ??? maybe get Taylor Swift to be the smart scientist who figures out how to blast em.

  13. if it’s got a decent, exciting, twisting plot with some scenes that are entertainingly humorous as well as has great special effx. then it should do very well

  14. Wasn’t this movie already made – Space Battleship Yamato (AKA Star Blazers in the US). Aliens attack the earth, destroy all the water in the oceans, and the Earth sends a flying Battleship to Save Our Planet.

    • Of course, this is the U.S. version. What’s going to rot your brain is wondering who stole from whom…