“Saturation marketing” used to be the way to go for Hollywood blockbusters, but fell out of favor after expensive promotional events preceded box-office misfires like Last Action Hero in the ’90s. It looks to be back in a big way for 2016, however, with Fox’s full-court-press for Deadpool already credited with helping turn that mid-budget Marvel-spoof into a shocking box-office behemoth, and Warner Bros on track to outdo them with the truly staggering amount of trailers, teasers, TV spots and early looks that have been unleash to hype the high-stakes release of Batman V Superman: Dawn of Justice.
The latest new sliver of new promotion: An audio sample from a Chinese press-event, offering some sharp-tongued new dialogue and a clearer listen to Gal Gadot’s Wonder Woman voice.
The audio sample, posted as a video clip to Twitter, appears to be taken from a not previously available trailer or TV spot for the upcoming superhero blockbuster, and finds Wonder Woman evidently giving her brawling male colleagues a dismissive dressing-down. It’s just about possible to make out from the monitors in the background that the audio is taken from the scene of Lex Luthor’s party, where all three superheroes are incognito, and Diana/Wonder Woman can be heard sarcastically opining, “You know, it’s true what they say about little boys: Born with no natural inclination to share.”
The two sentences are broken up by a brief pop of music and sound-effects, meaning that it’s possible that the two sentences are not connected in the film the way they appear to be in this sample. Either way, her tone and choice of words offer some fresh insight into the film’s characterization of the classic DC heroine, whose actual personality, role in the film, and place in the broader DC Extended Universe plan are among the few aspects of Batman V Superman that don’t feel like they’ve been revealed in full at this point.
While context will no doubt fill in the blanks soon enough, mocking her super-colleagues as “little boys” is a far cry from the “embodiment of love” characterization of the character DC comics often reverts to, and is similarly removed from the “super den-mother” approach taken in many previous adaptations like the Justice League animated series. A certain level of sarcasm, particularly where the male ego is concerned, has been part of her persona through several incarnations, though most notoriously the man-hating rage-a-holic depicted by Frank Miller in All-Star Batman & Robin. More substantively, though, the playful turn of phrase implies the character is readily familiar with mortal idioms, backing up earlier rumors that the character would be especially long-lived in this version and well-versed in the “man’s world” – a departure from other portrayals that stressed an almost alien unfamiliarity with some aspects of human modernity.
The clip also confirms that the Israeli-born actress is using her natural accent for the character, as opposed to affecting a more “American” enunciation to match up with her co-stars’ performances, which makes sense given that Wonder Woman is typically depicted as indeterminately “exotic” in her persona. Traditionally, the character is framed as being part of the Amazon culture of Greek myth, whose DC Universe incarnations are sometimes depicted as speaking an ancient language with a distinctly foreign accent. Since it’s not clear that The Amazons ever actually existed (or, if they were based on a real civilization, where they would’ve been based) it’s anyone’s guess what they actually would’ve spoken like, so using Gadot’s natural speaking voice is therefore a worthy-sounding shortcut to the same effect.
Batman V Superman: Dawn of Justice opens on March 25th, 2016, followed by Suicide Squad on August 5th, 2016; Wonder Woman on June 23rd, 2017; Justice League Part One on November 17th, 2017; The Flash on March 16th, 2018; Aquaman on July 27th, 2018; Shazam on April 5th, 2019; Justice League Part Two on June 14th, 2019; Cyborg on April 3rd, 2020; and Green Lantern Corps. on June 19th, 2020.
Source: Sean Murphy (Twitter)
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