[UPDATE: Variety is also confirming that the Batman V Superman teaser will be attached to Mad Max: Fury Road]
Ever since Zack Snyder wrapped up production on his hotly-anticipated Batman V Superman: Dawn of Justice in late 2014, fans have been foaming at the mouth to see a teaser trailer for the superhero crossover. Over the past few months, the elusive preview has been rumored to appear several times; first with The Hobbit: The Battle of the Five Armies and then Jupiter Ascending. Obviously, nothing has come of these reports and moviegoers are still waiting for their first look at Snyder’s film.
And those impatiently demanding that a trailer be released might have their wish granted in the very near future. Apparently, the first trailer for the film will be attached to prints of Warner Bros.’ big summer release Mad Max: Fury Road in May, commencing the first wave of marketing for the blossoming DC shared cinematic universe.
Word of this development comes courtesy of Collider (making this their second big trailer scoop of the day), who have spoken to numerous sources that all say the Batman V Superman teaser is “absolutely attached” to ALL copies of the new Mad Max film. As is the case with Disney attaching the new Star Wars: The Force Awakens trailer to The Avengers: Age of Ultron, this development marks a bit of corporate synergy on the part of WB. In all honesty, it isn’t that surprising. When the previous Jupiter Ascending rumor proved false, many could have guessed Mad Max would get the goods.
The reasoning for WB’s decision is a business strategy move. According to Collider, their executives were skeptical of releasing the trailer prior to the theatrical release of Age of Ultron, as Marvel’s big flick will be a hot talking point over the next month. Even though the first live-action cinematic meeting of DC’s two titans is a monumental movie event, allowing for some breathing room is smart. Now, instead of sharing the spotlight with Earth’s Mightiest (and a new Star Wars trailer), WB/DC will get to dominate the conversation once the preview debuts.
Right now, it’s unknown if WB is planning on putting the trailer online shortly before or shortly after its theatrical premiere, but some kind of Internet presence should be expected. For comparison’s sake, Disney scheduled the Force Awakens teaser unveil for a handful of theaters as an “exclusive,” only to quickly share it on the world wide web for all to see the same day (to great effect). WB will want there to be similar buzz and discussion about their teaser trailer, so we recommend all readers keep their eyes peeled on May 15.
With the teaser (finally) right around the corner, fans will begin to theorize what exactly will be shown in the preview. Since it is a teaser, we wouldn’t expect there to be too much in regards to story details or major reveals, but that doesn’t mean it won’t be bountiful of material for us to dissect. As you may recall, as brief as the Force Awakens teaser was (88 seconds), it still shed some light on the ever-churning rumor mill and confirmed previously reported plot beats (while giving us new items to hypothesize over).
Speculation concerning Batman V Superman‘s plot has never died off, so the hope is that whatever we see from Snyder and company, it separates fact from fiction and paints a clear picture on what he has in store for us next spring. Not to mention, Dawn of Justice has been met with some skepticism ever since it was announced back in 2013, with some moviegoers saying WB is rushing to “catch up” to Marvel.
We all know the power a great trailer can have, so perhaps the clip can sway popular opinion and convince the naysayers the DC cinematic universe is in good hands. The world will be watching with bated breath.
Batman V Superman: Dawn of Justice will be in theaters on March 25th, 2016; Suicide Squad on August 5th, 2016; Wonder Woman – June 23rd, 2017; Justice League – November 17th, 2017; The Flash – March 23rd, 2018; Aquaman – July 27th, 2018; Shazam – April 5th, 2019; Justice League 2 – June 14th, 2019; Cyborg – April 3rd, 2020; Green Lantern – June 19th, 2020.
Update Source: Variety
Header image by Niyoarts @ DeviantArt