Zack Snyder’s Batman V Superman: Dawn of Justice is just a few days away from its theatrical release, and anticipation is at a fever pitch. Reaction out of the New York premiere over the weekend was overwhelming positive, with several attendees praising the performances by Ben Affleck and Gal Gadot, as well as saying Batman V Superman is one of the best comic book films ever made. Many fans still have to wait until March 25 to see for themselves, but the responses are a refreshing change-of-pace after all the controversy the film generated over the past three years.
At this point, it would seem that Warner Bros. has little left to do on the marketing front, given that Dawn of Justice is outpacing similar genre titles in terms of advanced ticket sales and there’s already a cornucopia of trailers, TV spots, and posters on the Internet. However, the studio’s advertising team has one final push left to make, releasing a new 60-second trailer on Amazon.com of all places (watch it above), highlighting the title fight.
Essentially, the preview is a repackaging of footage and dialogue from the earlier trailers and clips, such as Superman’s threat to Bruce Wayne to never go to the Batsignal again, Martha Kent providing some guidance to her adopted son, and Lex Luthor announcing that the Son of Krypton and Bat of Gotham will engage in a battle to the death. It ends with the now-famous shot of Batman blocking one of Superman’s attacks, telling the alien that he is not brave because “men are brave.”
While the latest trailer doesn’t really show off anything new, it nevertheless is effective at getting viewers excited for the ballyhooed showdown. The musical score that plays underneath gives it an epic tone that illustrates the scope and intensity of the film. And for longtime DC Comics fans, it’s still exciting to see Batman, Superman, and Wonder Woman all in the same movie, no matter how many times the same action beats are shown. This exists mainly as a final hype up video for moviegoers already sold on the premise (mentioning the advanced Thursday screenings), and in that it is very successful.
It is interesting that after the third Dawn of Justice trailer received heavy doses of criticism for spoiling certain aspects of the movie (Doomsday), the following marketing materials have re-emphasized the notion of Batman fighting Superman. It can almost be read as course correction on the studio’s part, as they attempt to make up for a bump in the road. After years of people wishing DC’s titans would appear in a live-action film together, the Batman V Superman portion of the title was all WB needed to draw in large crowds and create a massive blockbuster event. They deserve some credit for realizing that and holding back on further trailers, and nothing all that revealing has come out since.
Regardless of how one feels about WB’s promotional efforts, there’s no denying that Batman V Superman is poised to be their next big hit. Before people starting weighing in with enthusiastic reactions on social media, the film already had a great shot of breaking March box office records when it reached the general public. Considering that the strong word-of-mouth can carry out for the whole week, the DC Extended Universe could announce its arrival in an impressive way.
Batman V Superman: Dawn of Justice opens on March 25th, 2016, followed by Suicide Squad on August 5th, 2016; Wonder Woman on June 23rd, 2017; Justice League Part One on November 17th, 2017; The Flash on March 16th, 2018; Aquaman on July 27th, 2018; Shazam on April 5th, 2019; Justice League Part Two on June 14th, 2019; Cyborg on April 3rd, 2020; and Green Lantern Corps. on June 19th, 2020.
Source: Warner Bros.