With Marvel’s The Avengers now coming down the home stretch to its May 2012 theatrical premiere, we’re starting to see more promotional materials for the film.
Today we have both domestic and international TV spots for The Avengers, featuring new footage beyond what was featured in The Avengers trailer. And it all looks pretty sweet.
The Avengers brings together Iron Man (Robert Downey Jr.), Captain America (Chris Evans), Thor (Chris Hemsworth), the Hulk (new addition Mark Ruffalo) and S.H.I.E.L.D. agents Black Widow (Scarlet Johansson), Hawkeye (Jeremy Renner) and Nick Fury (Samuel L. Jackson) to battle the global threat of Loki (Tom Hiddleston) and his army of yet-unnamed aliens, who make a much more prominent appearance in the Avengers TV Spots below:
THE AVENGERS TV SPOT (Domestic)
THE AVENGERS TV SPOT (International)
The Brazilian TV spot is not as cool as the domestic one (read: not as much new footage); however, both manage to showcase the combination of pitch-perfect character interaction (the signature of director Joss Whedon) and blockbuster-style action that will (hopefully) make The Avengers the total package in terms of being a smart, thrilling, epic, and respectable translation of its comic book source material.
So far, all signs point to Whedon and Co. having done a bang-up job with this flick. Marvel is also betting that the film will deliver, as Variety points out that the studio has invested a great deal of money to up Avengers awareness all across the globe:
With the Joss Whedon-helmed film assembling, for the first time, characters from previous pics, Marvel and parent Disney have secured an estimated $100 million in worldwide marketing support — Marvel’s largest such effort to date — from Acura, Dr. Pepper, Visa, Wyndham hotels, Harley-Davidson, Land O’Frost lunchmeats, Farmers Insurance, Hershey, Symantec, Oracle, bracelet-maker Colantotte and Red Baron pizza.”
After all, what was the point of all this if not to saturate the market with the Marvel brand? What’s that you say? ‘To deliver a film that fanboys can die happy after seeing? Nope, sorry. Pretty sure market saturation was always the end game…
The Avengers will be in 2D and 3D theaters on May 4th 2012.