‘Avengers NOW!’ Reboot: What It Means for Future Marvel Movies [Updated]

Published 9 months ago by , Updated August 6th, 2014 at 11:54 am,

Marvel Avengers NOW Female Thor Black Captain Americajpg Avengers NOW! Reboot: What It Means for Future Marvel Movies [Updated]

UPDATE: Learn about the New Thor, Captain America & SUPERIOR Iron Man!


About two years ago, Marvel Comics made a major shift in approach with their Marvel NOW! reboot. While alterations to teams like The Avengers and The X-Men were officially cited as being done to offer new readers an easy jumping-on point for the Marvel comic book universe, unofficially it was clear that roster changes and the re-positioning of certain characters (see: Rocket Raccoon) was meant to better align the comics with what fans experience through the Marvel Cinematic Universe.

Well, two years is a long time in the entertainment business. Now, as Marvel Studios gears up for films like Avengers: Age of Ultron and the subsequent Phase 3 initiative (which is expected to launch some wildly different superhero properties), it seems another comic book shift is in order to once again help the Marvel Universe (from comic page to movie screen) better fit with the times and market. As Marvel NOW! approaches its two-year anniversary, and Phase 2 of the MCU enters the final stretch, the biggest discussion amongst the fanbase has become diversity – or lack thereof. Superhero movies continue to earn bank, yet minority or female or gay characters are not the ones standing in the spotlight. Iron Man, Captain America, Thor, The Hulk, Hawkeye… Take away Black Widow and The Avengers team quickly looks like a white guy frat party.

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The All-New Female Thor(CLICK FOR FULL SIZE)

Even DC Comics is trying to overcome a diversity problem; for months it’s been speculated that the unexpected casting choices for Batman V Superman could have something to do with adding more international flavor to that lily-white team of heroes. Exotic-looking Jason Mamoa as Aquaman, Israeli Gal Gadot as Wonder Woman, black stage actor Ray Fisher as Cyborg – clearly Warner Bros. and DC Entertainment are angling for a Justice League that is more suited to the realities of earning box office profits in a global market. …But back to Marvel.

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All-New Captain America Sam Wilson/Falcon (CLICK FOR FULL SIZE)

In an article by EW, we learn the full span of the changes that The Avengers roster is going through as part of the Avengers NOW! relaunch; big changes that Marvel has been slowly unveiling in big, attention-grabbing media stunts. First we learned that a new female Thor will be introduced; then last night on The Colbert Report Marvel announced that Sam Wilson (a.k.a. Falcon) is the new Captain America – or as Colbert joked, “Captain African-America.” Completing the transformation of “The Big Three” will be Iron Man, who will get a new Apple-style armored suit, while Tony Stark takes on a new (and maybe not so wholesome) role in the Marvel Universe.

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The Superior Iron Man (CLICK FOR FULL SIZE)

But that’s not all: some other changes are in store – changes that could have far-reaching effects on the Marvel Cinematic Universe…


NEXT PAGE: How Avengers NOW! Affects the MCU…


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  1. I will chime in on this as well. Although I am supportive of Marvel (and DC) for wanting to reach a wider demographic, I don’t support creating new identities for characters who are well established. Female THOR being one I have the hardest accepting. Not because she is female, because “Thor” is Thor. Where was the creativity in developing this new female’s identity? Surely, Thor is not just named Thor bc he has the hammer. So how does a female get named, Thor bc she can pick up the hammer? I think the idea of a new character being able to pick up the Hammer, is always interesting. (ie. Hulk) So as far as the story line is concerned, I can back it. I just wish Marvel wasn’t so stuck on flashing well-known names out there, just to get the sale. Truly, Marvel fans are not drones and we don’t need to see the “big 3″ on everything to be able to enjoy a story.

    As far as the new Captain America, sure. I can understand a new character replacing Steve Rogers. “Captain America” is an identity anyone could be appointed to. No different than someone else being “Batman” other than Bruce Wayne. I do feel it’s a little forced, pushing everything to happen right now, but it’s understandable if Marvel is trying to re-boot to tie in to the Cinematic Universe. I just wish the transitions weren’t so “apparent”. Like some others have mentioned before, race/gender isn’t the reason we buy or support comics, considering one of the most well loved characters is not even human. (ie. Groot) Marvel easily could add a new character to the Marvel universe, and develop it’s presence. I find it silly that instead of creating a fresh foundation, they decide to replace characters we already know.

    - end rant.

  2. I think everybody can relax on the “female Thor” issue. It’s actually pretty good and it’s not like Thor is dead or anything – it’s just that a woman possesses the power of Thor now. I’d love for it to be Freyja but I’m thinking it’ll be someone younger than his own mother. Wishful thinking though because I love that character. She’s Odin’s match but quieter and stands her ground.

  3. My only problem with all of this is that moving into the big change Marvel is making regardless of what happens next will we see certain changes stay the way they are or will we suddenly go into a reboot where Thor is a guy again, Steve Rogers is now Captain America and Iron Man is no longer a jerk? It’s like with Superior Spider-Man it was a change I liked and I really thought it hadn’t used up enough potential storylines.

    For instance what if Otto got used to being the good guy for a change but Tony Stark found out while inverted and felt sour over Otto besting him (Otto made Tony admit that he was smarter then him to stop him from detonating a nuclear warhead over Manhattan) and decided to take the man down.

    I don’t want Marvel to make such drastic changes only to decide to set it all back to the usual origin stories. It feels like reading A Song of Ice and Fire and then George R.R Martin going “I’m writing a new version of Game of Thrones in a new timeline and now the old timeline never happened!”