At this point, Marvel’s marketing campaign for The Avengers is mostly meant to maintain a heightened buzz around the film during the final few weeks preceding its theatrical release. Hence, most of the recently-released TV spots have been composed of recycled material (from past promos), with a few new shots sprinkled here and there.
That’s opposed to featuring copious amounts of previously-unseen footage, in order to convince moviegoers that writer/director Joss Whedon’s Marvel costumed superhero ensemble blockbuster is something they want to see on the big screen (a la what Disney did with John Carter).
However, today’s roundup of Avengers paraphernalia does includes some fun (but NON-SPOILERY) material worth taking a look at, including a new scene from the film, another featurette boasting cast interviews and behind-the-scenes footage from the Avengers set – and fourteen new photos, which offer a slightly tweaked (if familiar) look at such sights as the Avengers’ Quinjet, the S.H.I.E.L.D. helicarrier, and the Mark Ruffalo-based Incredible Hulk.
First, here is the latest minute-long scene excerpt from The Avengers:
This verbal match of wits between Tony Stark and Loki has long been a highlight of the Avengers‘ promotional campaign, going back to its inclusion in the sizzle reel/montage shown at the film’s 2011 New York Comic-Con Panel. Much like the Black Widow clip unveiled last week, this scene nicely illustrates Whedon’s knack for wordplay – though, having someone like Robert Downey Jr. deliver your dialogue always helps, of course.
[SIDENOTE: Anyone want to hazard a guess at what that metallic wrist clip Stark puts on is? Let your thoughts be known in the comments section of this article.]
Moving on – here is the latest featurette released for The Avengers:
Much like its predecessors, this Avengers behind-the-scenes video has seemingly been assembled (no pun) with non-Marvel fans in mind – as opposed to the average comic book fan that is all too aware that nothing like this project has ever been attempted before. Then again, as mentioned earlier, casual moviegoers are really the only ones Marvel is concerned about appealing to, at this juncture.
Lastly, here is yet another collection of official stills from The Avengers (click any one for a larger version):
What else is there to say? The Avengers looks and sounds like it should live up to expectations – by bringing several iconic Marvel superheroes to life (in live-action form) together on the big screen for the first time, with a whole lot of good humor, engaging character drama, and effects-heavy visual flair to boot. We’ll just have to keep on counting down the days until that happens. In the meantime…
The Avengers stars Robert Downey Jr. as Tony Stark/Iron Man, Chris Evans as Steve Rogers/Captain America, Chris Hemsworth as Thor Odinson, Scarlett Johansson as Natalie Rushman/Black Widow, Mark Ruffalo as Bruce Banner/Hulk, Jeremy Renner as Clint Barton/Hawkeye, Tom Hiddleston as Loki, Samuel L. Jackson as Nick Fury, Clark Gregg as Agent Phil Coulson, and Cobie Smulders as Maria Hill.
Look for The Avengers to hit theaters (2D, 3D, and IMAX 3D) around the U.S. on May 4th, 2012.