Marvel Studios has been tightening its stranglehold on the superhero genre ever since Samuel L. Jackson appeared as Nick Fury in the post-credits scene of Iron Man. In the nine years since, Marvel has built a multi-billion dollar film franchise that’s only gaining more momentum. The Marvel Cinematic Universe is now well into Phase 3, with Captain America: Civil War alone earning the company $1.15 billion, and Doctor Strange releasing to universal acclaim.
There’s still the highly-anticipated Guardians Of The Galaxy Vol. 2, Spider-Man: Homecoming, and Thor: Ragnarok to come, but fans are already eager for the climactic film of Phase 3, which promises to be “an event like no one has ever seen”. Avengers: Infinity War is the culmination of the MCU to date, which will finally see the puppeteer-villain Thanos finally step out of his chair and into the fray. Production on the upcoming ensemble was officially announced in a behind the scenes day one video in which, Marvel teased the “big picture” of the MCU and now everybody’s excited for more details.
The latest development is a brand new production logo which has surfaced online (via Reddit), offering a stark new interpretation of the Avengers logo and the film title.
The black background and red logo is presumably only for production purposes, meaning it’s not likely to crop up in any of the forthcoming marketing for Avengers: Infinity War. However, it has still garnered a lot of speculation as to what it what might signify (especially as its different to a version revealed by Sean Gunn last month).
Of course, every shred of information about Avengers: Infinity War is quickly spread online and analyzed by passionate fans; an image of Stranger Things breakout star Millie Bobby Brown visiting the set was released on the Russo Brothers’ Facebook page, immediately sparking speculation about a potential role in the MCU, while Tom Holland filmed the burning of his copy of the script, prompting rumors that his part in the film was negligible as filming had only begun three weeks before. Nothing is confirmed from any of these scraps of information, except that the hype for Avengers: Infinity War has reached a brand new level.
The sense of drama and scale is not lost on the actors and executives, who are attempting to tie together characters from multiple different film series and storylines into a single, coherent film. This is no mean feat considering the size of the cast. Marvel ensemble movies are already crowded affairs, and Infinity War is set to be the most crowded lineup to date. Series regulars Iron Man, Captain America, Black Widow, and co. will be teaming up with the Guardians of the Galaxy, alongside newcomer Black Panther and Spider-Man. Adding to this melee of information is the suggestion that Thanos is actually the main character of the film. It’s small wonder then that the production logo is relatively simple.