Marvel has taken a very interesting approach to promoting The Avengers: Age of Ultron in that their massive marketing machine has been oddly conservative about showing off too much. Typically for a superhero blockbuster of this magnitude – less than ten weeks away from release – would have thrown a lot (or too much, Amazing Spider-Man 2) at viewers, hoping to lure them into the theater.
Avengers 2 clearly doesn’t have to oversell itself: what fan isn’t going to lineup for the sequel to the most successful – and only – franchise team-up film ever? And as the latest TV spot proves, Marvel doesn’t plan on over-extending their hand anymore than they already have.
- The Avengers attack Baron von Strucker’s lair in the film’s opening.
- The Avengers celebrating a win over Strucker with a party in Avengers Tower.
- Freaky Iron Man Armor-style Ultron first ambushing the Avengers in Avengers Tower.
- Quicksilver and Scarlet Witch attacking.
- Ultron Drones attacking.
- Ultron upgrading his body with vibranium and saying creepy James Spader lines.
- Captain America jumping cars
- Black Widow (and maybe Cap) riding a Harley
- And OF COURSE: Hulk throwing down against Iron Man in the Hulkbuster armor.
Here’s what we’ve NOT seen:
- The Vision
- More about Andy Serkis’ character (Klaw)
- Ultron’s actual plan
- Any battle or action set pieces besides the ones described.
- Any of the recently confirmed MCU characters who will appear in the film.
Could it be that Marvel is now leading a charge when it comes to preserving the fan experience? Besides this new conservative showing of footage, the studio has more recently adopted other practices geared toward avoiding spoilery details – such as, cutting the revealing post-credit “button scenes” out of press screenings of their films.
Like with comic books, a great deal of the Marvel movie experience is actually getting the experience first-hand and fresh, so this “less is more” approach will likely be welcomed by fans.
Finally, in keeping with the recent new Avengers 2 team poster, we have another piece focusing on a character – and this time it’s Hulk:
ICYMI: You can check out the Iron Man Avengers 2 poster HERE.
The Avengers: Age of Ultron releases in theaters on May 1 2015, followed by Ant-Man on July 17 2015, Captain America: Civil War on May 6 2016, Doctor Strange on November 4 2016, Guardians of the Galaxy 2 on May 5 2017, Spider-Man on July 28, 2017, Thor: Ragnarok on November 3 2017, Avengers: Infinity War – Part 1 on May 4 2018, Black Panther on July 6 2018, Captain Marvel on November 2 2018, Avengers: Infinity War – Part 2 on May 3 2019 and Inhumans on July 12, 2019.