Avengers: Age of Ultron is one of THE cinematic events of the year (but only our #2 most anticipated one) – in large part because Marvel’s superhero team are the same ones who left an indelible mark on the film industry back in 2012.
After The Avengers cracked 1 billion at the box office, the new era of comic book movie shared universes was officially ushered in, resulting in more than 40 movies in the genre coming our way in the next 6 years. That leaves a pretty high bar for Avengers 2 to clear, but so far, it looks like writer/director Joss Whedon is cranking everything up for the sequel – including the practicality of the marketing.
Each trailer – and now this new TV spot – has basically shown off the same things: an assault on Baron von Strucker’s European stronghold; a party in Avengers tower that turns into a nightmare introduction of Ultron (James Spader); scenes across the globe of The Avengers taking on Ultron’s drones and new superpowered threats like Scarlett Witch (Elizabeth Olsen) and Quicksilver (Aaron Taylor-Johnson); Ultron getting upgraded and the Avengers getting their butts kicked; and of course, Iron Man battling Hulk while decked out in Hulkbuster armor.
All of that is exciting, no doubt, but we know Avengers 2 will go much deeper, setting up some important Phase 3 connections to characters like Black Panther; possibly even introducing extraterrestrial connections to Guardians of the Galaxy or mystical connections to Thor 3 ; and positioning characters for an epic hero-on-hero fight in Captain America: Civil War next year. But you’ll hardly find any of that – or even Age of Ultron elements like Paul Bettany’s Vision – being teased in the marketing.
Not that fans should complain, mind you. In this day and age, it’s almost a small miracle that we’re a mere three months away from Age of Ultron hitting theaters, with so much of the movie left unspoiled by marketing. Even the rumor mill has been lite on info, mostly “spoiling” events that will be confined to the movie’s first act. Hopefully the final marketing push keeps the ambiguity high – even if that means showing us the same footage remixed different ways.
By this point an Avengers movie will sell itself; best not imitate the mistakes of Amazing Spider-Man 2‘s overkill marketing.
The Avengers: Age of Ultron releases in theaters on May 1st, 2015, followed by Ant-Man on July 17th, 2015, Captain America: Civil War on May 6th, 2016, Doctor Strange on November 4th, 2016, Guardians of the Galaxy 2 on May 5th, 2017, Thor: Ragnarok on July 28th, 2017, Black Panther on November 3rd, 2017, Avengers: Infinity War – Part 1 on May 4th, 2018, Captain Marvel on July 6th, 2018, Inhumans on November 2nd, 2018, and Avengers: Infinity War – Part 2 on May 3rd, 2019.