Disney purchased several of highly coveted TV spots during Super Bowl XLIX to present brief teasers for their 2015 releases, the sci-fi adventure Tomorrowland and the sports drama McFarland, USA, but didn’t take advantage of the record-breaking big game audience to promote either of their Marvel Studios releases of the year. With two similar trailers already released for The Avengers: Age of Ultron, and its followup, Ant-Man, needing all the buzz it can get, it was a surprise to see neither.
The Canadian broadcast of the NFL final however, did host the first Avengers 2 TV spot as well as a 90-second spot for the second, previously released trailer, but nothing new. Today however, we do have something new, including another great look at Marvel’s mysterious new Avenger known as Vision (Paul Bettany).
Marvel officially released a gallery of stills and behind-the-scenes Age of Ultron photos, offering high-res images of some shots we’ve seen previously and others recognizable from sequences featured in the trailers. Similar to the second full-length Avengers 2 trailer, the focus of the gallery is on the Hulk (Mark Ruffalo) and him losing control (again). The larger armored suit Iron Man spots is again officially referred to as the “Hulkbuster” armor, a fan-favorite design from the comics, and it’s also confirmed that Black Widow (Scarlet Johansson) – who has a closer relationship with Bruce Banner in the film – is attempting to calm the green giant during the same sequence.
With what little we’ve seen, we can at least acknowledge how faithful writer and director Joss Whedon is keeping Ultron’s design, motivation and dialogue to the comics. The same can be said for the character outfits of the core six heroes. For more on that, check out the latest (and best look yet) at the big bad Thanos, the behind-the-scenes villain of The Avengers and Guardians of the Galaxy – who will eventually battle all of Earth’s heroes in The Avengers: Infinity War.
If you’ve been following Marvel Studios movie updates closely, there’s little that’s actually new here in the above photos, especially if you’ve read Screen Rant’s Avengers: Age of Ultron trailer analysis. So, now for the fun (and seemingly unofficial) stuff.
One of the countless ways the Avengers brand will be marketed in 2015 is via wall decals and a company known as Fathead has the movie rights. CBM got their hands on the Age of Ultron promo materials which includes everything from character sheets of the core cast – including the Android Avenger known as The Vision – alongside wonderful fight night style one-sheets for the Hulk vs. Hulkbuster battle.
There are no sticker sheets for the brother-sister act of Quicksilver (Aaron Taylor-Johnson) and Scarlet Witch (Elizabeth Olsen) unfortunately, but if these two new powerful characters stick around for the long-term in the Marvel Cinematic Universe – and we expect them to – then they’ll eventually get their own superhero duds and a bigger merchandise push. Consider Age of Ultron to be their origin story of sorts before they join the team.
Update: There are more featuring even better images of the new Hawkeye and Black Widow outfits (note how Black Widow is aiming her fist again to fire a projectile weapon) and a clearer look at Vision.
That’s some smart marketing to promote the “ringside” match of Hulk vs. Iron Man. We’ll see how many moviegoers pay for that experience opening weekend this May and whether or not Age of Ultron can top its predecessor at the box office. Let us know your thoughts on Vision and the other character designs in the comments!
Marvel’s “Avengers: Age of Ultron” stars Robert Downey Jr., who returns as Iron Man, along with Chris Evans as Captain America, Chris Hemsworth as Thor and Mark Ruffalo as The Hulk. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Samuel L. Jackson as Nick Fury and Cobie Smulders as Agent Maria Hill, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Wanda Maximoff, played by Elizabeth Olsen, and Pietro Maximoff, played by Aaron Taylor-Johnson, and meet an old friend in a new form when Paul Bettany becomes Vision.
The Avengers: Age of Ultron releases in theaters on May 1 2015, followed by Ant-Man on July 17 2015, Captain America: Civil War on May 6 2016, Doctor Strange on November 4 2016, Guardians of the Galaxy 2 on May 5 2017, Thor: Ragnarok on July 28, 2017, Black Panther on November 3 2017, Avengers: Infinity War – Part 1 on May 4 2018, Captain Marvel on July 6 2018, Inhumans on November 2 2018 and Avengers: Infinity War – Part 2 on May 3 2019.