‘Avatar’ To Get A Three Month IMAX 3D Release?

Published 5 years ago by

avatar james cameron Avatar To Get A Three Month IMAX 3D Release?

With expectations and buzz at a record high, Avatar is sure to be one of the most interesting releases to keep an eye on, if for no other reason than to see just how well it does at the box office.

Part of Avatar‘s theatrical release is in IMAX 3D, which makes sense since Cameron himself has practically invented the 3D technology to achieve the most immersive and “revolutionary” experience possible. But how long of a run will Avatar get in IMAX 3D theaters?

Well, according to The Carpertbagger (the entertainment blog of The New York Times), IMAX hasn’t lined up any other IMAX 3D releases after Avatar until Tim Burton’s Alice in Wonderland in March. Avatar is released on December 18th… that’s just about three whole months of a gap with nothing to fill it – the recent Star Trek reboot got two weeks.

Now this isn’t to say that Avatar will definitely get an almost three month release, but as far as we know, no other movie being developed for IMAX 3D will be done in time for it to fit that January, February, gap at the start of next year. Because of the size of the screen, each IMAX theater can only run one movie at a time, so it appears they have faith in the special effects-laden Avatar.

There are a couple of reasons I can see why they would clear a path like this for Cameron’s Avatar. The first is the fact that this is his first movie since the gargantuan success that was Titanic, and you can bet that the studio will play up the fact that he was the director of that success, as well as it being his first movie since then – “The return of James Cameron!”

I can just see it now…

The second thing is the technology that’s being employed for Avatar. Everybody who’s had a glimpse of the film has had nothing but amazing things to say about it“Revolutionary!” is a word that’s firmly attached to it – and I’m guessing the studio has the same feelings. This is a movie that’s been planned for years and years now, and the only reason we haven’t seen it before now is Cameron’s been waiting for the technology available to catch up with his ambitious ideas.

avatar2 Avatar To Get A Three Month IMAX 3D Release?

Of all the 3D movies that are coming down the pipeline, Avatar seems the one most suited for a full-on release in the medium, as well as in IMAX. Even if the movie turns out to disappoint because of the monumental expectations that are now attached to it, it will be a sight to behold. With the amount of money that’s being spent on it (a reported $200-plus million), I’m sure the visuals are going to be quite stunning, indeed.

However, will demand for Cameron’s first film since Titanic – the “revolutionary” sci-fi mega-blockbuster – sustain a mammoth three month run in regular theaters, never mind in IMAX 3D? Titanic ran for almost double that amount of time in regular theaters, but only because of a phenomenal amount of word of mouth, a certain rewatchability and its (somewhat) universal appeal.

Will Avatar have the same characteristics? Maybe not, simply because it’s a sci-fi movie and I just don’t see loving couples and old-age pensioners heading out in large numbers to see it (as they did with Titanic).

The only way I can see Avatar staying for that long in IMAX 3D is if nothing else is there for competition, and strong word of mouth about the special effects and the amazing experience it offers keeps it afloat. Otherwise, three months seems a bit too ambitious, especially planning it at this point in time when the general movie going public have barely even heard of Avatar yet.

Are you surprised to here Avatar will possibly be getting a three month run in IMAX 3D theaters? Does that seem a bit too long to you?

Avatar is set to open in IMAX 3D and regular theaters on December 18th this year.

Source: The Carpetbagger

TAGS: avatar

16 Comments

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  1. I’m not really suprised about this, but to be honest I really don’t care too much for IMAX

  2. Another update without a trailer, thx cameron.

  3. cat,

    Its RUMOURED that a trailer will play in front of “Transformers Revenge of the Fallen”

  4. yeah i saw that. that would be pretty cool.
    but what would be the point of watching a trailer in anything other than 3D if that’s what the movie is so hyped about?

  5. Not too long at all, Dcember 18th to March 5th thats 12 weekends, The Dark Knight had 11 weekends in Imax theaters.

    And belive it or not, it may seem like a long time, but 12 weekends isn’t that much time, Monsters vs aliens came out on March 27th, and is going into its 9th weekend, and its still performing in the top 10 at the box office.

    Avatar certainly seems like a film with at least as much box office potential as a rather average movie like Monsters vs. Aliens. Avatar will have more Digital 3D showings, more Imax 3D showings than MVA, and the winter season where Avatar is opening is less crowded than the summer season.

  6. I’m shocked to see very many people looking forward to this. So far the premise sounds really lame to me. I don’t get all the hype. Is it just because a couple of famous friends of his said nice things or are people actually excited about the premise? Because to me it sounds really dumb.

  7. @Daniel F

    I think it’s based more on the tech and Cameron’s vision and movie resume.

    Vic

  8. cat,

    You might be interested in this article.

    http://www.killerfilm.com/articles/read/avatar-trailer-will-not-be-with-transformers-2-7570

  9. Well, it should be online right after showing it in the movie right? Because if it’s just a rumor, I don’t want to spend $8 just to see Transformers, that I was going to save for a rental… Unless Avatar’s trailer will be in front of it… but if the trailer will be online in HD at the same time, then Transformers is back to rental, lol.

  10. Most of the time the Trailer ends up on the net with in a day or two you would be better off not spending money on Transformers.

  11. I predict we will see a trailer before the end of the summer.

  12. @ matt
    Thx. I saw that somewhere else too but now I’m confused. /film and first showing are reporting that the trailer will be showing in front of rotf and some sites are reporting otherwise. We shall see – I’m there either way.

  13. Monsters vs Aliens will be at the three month mark in 5 days and it is still in the top 10 and has been this whole time. So how would 3 months be out of the question for Avatar.

  14. LMAO dont be excited at all, the first trailer if there is one will be like the first transformers trailers, the movie name, some voice overs , and a release date.. lol itl be the all time wtf moment otherwise ahaha

  15. Gossip girl, I know it was just a shameless plug, but I think you’re mistakening this Avatar for the cartoon, not sure how you can be a fan of something that hasn’t come out yet…

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