Amazon Studios Reveals Strong Viewer Reviews for Pilots

Published 2 years ago by , Updated October 3rd, 2014 at 9:41 am,

Amazon Studios Original Series Pilots Voting Amazon Studios Reveals Strong Viewer Reviews for Pilots

Traditional TV networks have faced increased competition in recent years, as both premium and basic cable channels have added more original programs to their schedules. Now companies like Netflix and Amazon Studios have joined the fray, making matters even more complicated.

This week, Amazon in particular has been making waves with news that the company is allowing viewers to vote on the 14 scripted pilots currently streaming on their website. The implication here is that this feedback will play an integral role in helping Amazon decide which pilots will get full season orders. It’s a risky move, but if the latest details are any indication, it just might pay off.

According to Deadline, Amazon Studios has reported that the pilots were the most-watched television programs on its Amazon Instant Video service over the weekend, with 80% of the reviews rating the shows at least 4 out of 5 stars. Amazon wouldn’t share the details on which pilots were most-watched, but did share that it’s able to track which viewers watched the shows all the way through and which pilots received the most attention over social media.

In addition to the viewer-submitted reviews, Amazon will reportedly also factor in feedback from its own online panel and traditional focus groups before giving any shows the green light to become series. Here’s what Roy Price, director of Amazon Studios, had to say:

“In just a few days, the pilots have received thousands of helpful and sometimes hilarious reviews. Keep the feedback coming — and help us decide which pilots will be turned into full series.”

So what is the takeaway from this? The announcement that this new original content is among the most-watched programming on Amazon Instant Video isn’t exactly the most encouraging data. After all, the launch of these pilots – which notably includes a TV series based on the hit film Zombieland – was highly publicized, and thus far, Amazon Instant doesn’t have nearly the same subscriber base or widespread brand recognition as Netflix.

zombieland the series poster 570x650 Amazon Studios Reveals Strong Viewer Reviews for Pilots

The bottom line is that these Amazon pilots likely didn’t have much competition when vying for the most views over its other programming.

That being said, the fact that Amazon is taking viewer feedback into consideration at all is fairly groundbreaking. The company knows that original content is the easiest way to put itself on the map and compete with established TV networks, and it’s commendable (and just plain logical) to elicit feedback from the very same audience it’s hoping to reach.

Still, it’s unlikely that any of these 14 shows will garner the popularity that Netflix is no doubt expecting with its re-launch of Arrested Development next month, though it remains to be seen if any of them will become runaway hits. At this point, we’re not even sure how many – or which – pilots have the best chance at achieving a full season order.

So we’re bringing the discussion to you, Screen Rant readers. Which of the 14 Amazon Studios pilots would you most like to see become a series? Let us know in the comments section below.

Stay tuned to Screen Rant for the latest on what Amazon has planned for its original programming.


Source: Deadline

Follow Robert Yaniz Jr. on Twitter @crookedtable
TAGS: Zombieland
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  1. Honestly, I thought the pilot was incredibly underwhelming. It wasn’t that funny, it was predictable for the most part, and it just overall wasn’t that entertaining. I’ll give the next episode a shot, but I don’t think their trying that hard to give us a great zombie comedy series.

  2. Really? Positive reviews?

  3. The Pilots for ‘Zombieland’ and ‘Betas’ were the stand outs here. These two Shows could be massive successes. I found Zombieland to be een funnier than the Movie and the Actors had MASSIVE shoes to fill and they did a great job. Especially for Kirk ward who had the biggest shoes to fill, Ward was phenominal! Betas Seems like it will be a massive hit among viewers uner the age of 22.

  4. Alpha House was Good
    Betas was OK
    Zombieland was Good
    Browsers was Horrible
    Those who can’t was Very Good
    Onion News Empire was OK

    • yeah the Alpha House is the standout series here but after watching a few episode of Hemlock Grove Netflix is operating on a whole other level its like comparing CW to FX……

      • Hemlock grove is decent at best.

      • Seeing as Netflix thus far seems to be focusing on the drama/thriller shows, and Amazon the comedies and children’s shows, I completely agree. Hopefully they’ll release shows that are good for kids and adults alike, too(I always like it when writers throw stuff in a show that goes over the little ones heads).

      • I have to aree. The only series I see surviving with okay veiwership is Alpha House. The rest was okay but nothing special. With Arrested Development and the cult followings for Hemlock Grove it seems like Netflix is just on a whole other level. Right now Amazon is the CW and Netflix is slowly starting to become the HBO of the two with far superior content. Although Hemlock Grove isn’t great there is potential in the series in that it can become something epic like a GOT series(the following of this show is starting to make me think this). The main thing is potential. I see maybe 1 show with potential for Amazon and with Netflix so far I’ve seen the 2 series they have already do well with fans.

  5. Only saw Zombieland which was poor-to-average, and Dark Minions which was already tired by the end of its 20 minutes.

  6. The Zombieland pilot was a disgrace to the movie and the zombie genre as a whole. It was terrible.

  7. IF–and it is a big “if”–groups like Amazon and Netflix can come up with their own programming, and it is QUALITY writing, acting, etc., then I am all for it. So many other networks, regular and cable, come up with such schlock that it is mind-boggling how it got made in the first place, and many of the shows cannot even make it past the first season (in some cases, it does not even make it that far, and gets cancelled after a few episodes). I enjoy Netflix’ DVD services alot, and would welcome it branching out cautiously; I hope it works out. Amazon is a big company as well that might be able to afford good writers and actors as an investment, so power to them both. I would also reccomend that they both provide an email addres for their creative development departments, so that viewers could email them (brief) ideas of what kind of programming they would like to see (espionage/political thriller, sci-fi, horror, romantic drama, comedy, etc.) to give these companies some idea of what they need to be producing. Viewers could also recommend at this address established books already published that they would like to see considered for being made into movies or TV shows. I know i could easily list a few (“few”…heck, about a hundred!) off the top of my head that would make excellent shows or movies if done right!

  8. “The bottom line is that these Amazon pilots likely didn’t have much competition when vying for the most views over its other programming.”

    Hey now, I’m re-watching Red Vs. Blue on there…now that’s competition. ;)

    I liked Alpha House and Zombieland was better than expected. My daughter enjoyed Positively Ozitively. I tried a couple other shows, but they weren’t my cup of tea and with some of these shows, I didn’t get past the description or trailer.

    But, I like that they are doing children’s programming (Netflix will be doing that too with Dreamworks Turbo). I can only re-watch Dora so many times.

  9. Check out our hysterical new Found Footage sitcom web pilot on Funny or Die!

  10. The intro to Zombieland was pretty hilarious, but the rest of the show was subpar. Except for the little girl, the casting was crap too.

  11. Zombieland was horrible! FAIL! Don’t use different actors to play the same characters, cant be done. I’m sure there’s other survivors in Zombieland that they could’ve focused on and maybe have cameos from the movie version.

    • So then they should have stopped making James Bond movies after Sean Connery? I agree with you that SOME iconic characters should not be played by any other actors (Dirty Harry, Indiana Jones, etc.). But I don’t think the Zombieland characters are iconic. You’re right though, they could have created different characters in the Zombieland universe and it would have been just as good.

      • They are as avionics as their characters are. The actors made the film war it was, and the script was only good because of the actors. Plan and simple.

        I’m looking forward to them saying “now, ZOMBIELAND 2 can become a reality”.

  12. Alpha House was the best that I watched and even though the pilot was a rough start, I hope the continue the series so that the characters can have more depth and development as the actors and actresses make the roles their own, instead of copying Eisenberg’s and Harrelson’s take on the characters.

    • I meant the pilot for Zombieland was a rough start*

  13. Whichever was about the Republicans sharing a house and Onion Network News were the only decent pilots on there, the rest were utter crap.

    I fail to understand the “80% gave at least 4 out of 5 for all shows” line (unless it was just spin to make all shows seem worthy of being turned into full seasons) and if they’re not lying about that then damn, I really worry for the future of humanity if people genuinely thought all those shows were that good.

  14. Zombieland was fantastic! I loved it. More, more, more!

    • Canceled. Womp