New ‘Amazing Spider-Man’ Viral Images & Video: How to Build a Web-Shooter

2 years ago by  

With The Avengers finishing its promotional campaign, it’s time for the next superhero movie of summer 2012 to start its hype-building activities – and no, that film is not The Dark Knight Rises. The “middle child” of the summer, Sony’s Spider-Man movie reboot The Amazing Spider-Man, is actually the next comic book movie on the horizon and we already know that we’ll be seeing a new trailer for the film alongside Avengers next week.

Today, however, Sony has ramped up the Amazing Spider-Man viral campaign again, and as always, a few dedicated fans have already cracked the code and rewarded all of us with some new images and a video. Spoiler alert: a lot of the material has to do with the mechanical web-shooters (as opposed to organic ones) that Peter Parker (Andrew Garfield) will be using in this new approach to the Spider-Man saga.

The code was cracked by several players from around the Web – among them, the gang over at SHH that deciphered a set of “spiders” to reveal the following message:

SOMETIMES THE FACE IN THE
MIRROR DOES NOT EVEN LOOK LIKE ME
ONE MINUTE I AM ACING MY MIDTERMS
THE NEXT I AM IN FISTFIGHTS
I HAVE MADE EVERY MISTAKE A
TEENAGER COULD MAKE BELIEVE ME I
WISH I COULD TAKE BACK MY WORST
DECISIONS BUT I CANNOT LIVE IN THE
PAST INSTEAD I MUST BECOME THE BEST
VERSION OF MYSELF I WILL SUCCEED

Clearly some kind of representation of Peter Parker’s mentality, and an interesting one at that. At the very least, it lives up to the studio and the filmmakers’ stated goal of wanting to explore the character of Spider-Man in new and modern ways. Whether or not hardcore fans of the character (or general audiences) go for it is another matter.

In addition to the cypher, a new viral blog for Amazing Spider-Man was also discovered. Titled “Parker’s POV”, the blog is a photo blog (see below) that will be maintained by Peter Parker himself. In other words: more viral games to soon ensue.

CLICK FOR LARGER VERSION

Amazing Spider Man Viral Images Spider Graffiti 280x170 New Amazing Spider Man Viral Images & Video: How to Build a Web Shooter

-

The following pictures and video were also found and collected from around the Web by the folks over at Coming Soon:

-

The mechanical web-shooters have definitely been a point of contention for Spider-Man fans. In a twist of irony, it seems to be a lot of so-called fans of the web-slinger who are most upset about the fact that the reboot is moving away from the organic web-shooters used in Sam Raimi’s trilogy – even though those same mechanical web-shooters stem from the original Spider-Man comic books. To be honest though, it’s really hard to tell what makes a “purist” these days, when it comes to the convoluted mythologies of most superheroes.

The Amazing Spider-Man has also been the only one out of the bigger summer 2012 superhero three to launch a significant viral campaign – though, it could just be the one that actually needs the extra promotion. It’ll be interesting to see what they do next with the viral incentives.

Speaking for myself: at this point I’m intrigued by the updated take on Peter Parker, and if the Amazing Spider-Man trailer was any inidcation, the Spider-Man action is pretty sweet as well.

The Amazing Spider-Man will be in theaters on July 3, 2012.

Source: SHH & Coming Soon

FIND OUT MORE ABOUT: spider-man, the amazing spider-man

12 Comments

Post a Comment

  1. I like how this movie’s viral campaign is working out, and with TDKR would get a move on already…though I guess that’ll happen after the Avengers is done with.

    Still on the fence on watching this movie, but I definitely approve of the mechanical web-shooters. Raimi’s Spiderman, good as he was, never got to show the genius, scientific side of him, and the web-shooters are one representation of that. I understand the “convenience” or organic web-shooters (he’ll never run out during a fight) but honestly plot armor will do just as well :P

    Hope they might even work in spider-tracers too, maybe for a sequel?

    • That would be cool, or even something like Scarlet Spider’s impact webbing.

      • Yeah exactly, I always found the tech aspect of Spiderman a pretty cool draw, and it’s something that wasn’t very prominent in the Raimi films.

  2. An ad that lasted over 31 seconds just so I could see a 8 second clip? At least now I know how to make a web-shooter like the headline said. ;)

  3. Fun fact: Spider-Man has to tip his palm twice to shoot his web. At least in the comic books.

  4. The Amazing Spider-Man, is actually the next comic book movie on the horizon and we already know that we’ll be seeing a new trailer for the film alongside Avengers next week.

  5. I always liked the web shooters he made in the comics they do ads something to the story, but like it was said in “Kick-Ass” (comic) it only made sense to make them organic for movie goers because on the fact that he genius was never really explored.

  6. “To be honest though, it’s really hard to tell what makes a “purist” these days, when it comes to the convoluted mythologies of most superheroes.”

    From what I have seen all “purists” base their opinions on titles they have read. Very few so called fans actually look at all the itinerations of a character. They feel the character they know should be represented in a movie. And this article is no different. I personally like the web shooters because that is what I remember from the comics I read.

    • it that is trel

  7. Brilliant, thanks for posting.

  8. “Mechanical or Organic.” I thought the organic was the one miss of the first three movies. It was an opportunity to show Parker’s genius. Glad to see this version picked this up. But I’m still lukewarm on this reboot.

  9. I personally like both organic and artificial. But, I have to side with them for sepparatr reasons; Organic, because it seems unlikely for a kid in high school to come up with something from scraps, while the government, who have access to the most advanced stuff on earth, can’t even scratch their heads over it. But with artificial, it really shows his intellect. Besides, I already have a schematic of the shooter. It’s simple to make, really. I won’t tell you the formula, but it’s basically a shortened silly string can, with a lever on it, and a little valve so you can put mini-Co2 cartridges in it. The solution to it never running out is to store it at warm temperatures, so the fluid won’t harden inside the can. Now that I have the webs, can someone hook me up with spider DNA please?!?

Post a Comment

GravatarWant to change your avatar?
Go to Gravatar.com and upload your own (we'll wait)!

 Rules: No profanity or personal attacks.
 Use a valid email address or risk being banned from commenting.


If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it.

Be Social, Follow Us!!