‘The Amazing Spider-Man’ International Banners Are Bright & Flashy

2 years ago by  

Warner Bros. has been hogging the spotlight of late (at least, when it concerns upcoming comic book movies) with its promotional campaign for The Dark Knight Rises. Meanwhile, Columbia Pictures has quietly gotten a steady buzz going for The Amazing Spider-Man, thanks to the release of a stylish teaser poster and some (unconfirmed) Lizard artwork that reveal the new Spidey flick’s change in style and new antagonistic character.

A full-length Amazing Spider-Man theatrical trailer is expected to arrive in the near future, but for the time being, a trio of new international banners have been released in anticipation of director Marc Webb’s Spider-Man franchise reboot.

Besides the promise that The Amazing Spider-Man will detail “the untold story” of Peter Parker (perhaps in reference to his biological parents, as was hinted at in the opening of the Amazing Spider-Man teaser trailer) the creative talent working behind-the-scenes on the Spider-Man reboot have been keen to emphasize that the project is indeed thematically darker, as well as more serious and down-to-earth overall in tone than Sam Raimi’s Spider-Man movie trilogy. Previous statements on the matter have also touched on how The Amazing Spider-Man is indeed “more grounded” and has a more nuanced manner in which it goes about “reclaiming the poetry” of the titular superhero.

That’s all to say: These international banners inexplicably abandon the whole “darker” aesthetic of the Amazing Spider-Man marketing/buzz building campaign, to date; instead, they’re the kind of bright and flashy advertisements you might expect to see released for the Spider-Man: Turn Off the Dark stage musical, rather than the former project.

Check them out below:

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amazing spider man banner 1 570x294 The Amazing Spider Man International Banners Are Bright & Flashy

amazing spider man banner 2 570x368 The Amazing Spider Man International Banners Are Bright & Flashy

amazing spider man banner 3 117x430 The Amazing Spider Man International Banners Are Bright & Flashy

Raimi’s Spider-Man movies (with the exception of Spider-Man 3) are generally quite well-liked and with good reason; they manage to touch on the personal and emotional difficulties that Peter Parker must handle as a result of his choice to become a superhero, while also injecting some appropriately cartoony humor and stylized action into the mix. However, as much as they are revered for often feeling like a collection of old-fashioned comic book panels brought to cinematic life, Raimi’s films have also been criticized for those same (cheesy? endearingly old-school) elements – not to mention, certain deviations from traditional Spider-Man comic book lore (ex. the “organic” webshooters, not having Gwen Stacy be Peter Parker’s first girlfriend, etc.) that The Amazing Spider-Man, conversely, looks to retain.

There is certainly potential for The Amazing Spider-Man to feel like a relatively unique interpretation of Peter Parker’s story that strikes a different (yet still successful) balance of humor and drama than Raimi’s movies did. Whether or not it will actually manage that task remains to be seen…

The Amazing Spider-Man will be released in 2D, 3D, and IMAX 3D theaters around the U.S. on July 3rd, 2012.

Source: Columbia Pictures (via CBM)

FIND OUT MORE ABOUT: spider-man, the amazing spider-man

31 Comments

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  1. Not one thing has interested me about this movie and these posters don’t do anything either. Where the hell is the damn creativity?
    I wanna be excited for this movie but they’re making it extremely difficult.

    • I think the american version of poster was creative, and if you havent seen the USA posters, you should look it up :)

    • Gotta agree, these look like someone slapped them together for a school project the day before it was due (and yeah, I could do a better job)

  2. at least his eyes match the soles on his boots….

  3. I think its cool, cause it’s kinda like the comics. There are COUNTLESS different Spider-man comic series’ out there, they all have the same character’s, and the same main events, but all tell slightly different stories. ;)

    • That’s what I’ve been saying. In ten years, another reboot called The Spectacular Spiderman and then in twenty years, the Web of Spiderman films. :)

  4. looks kool =D

  5. I have mentally numbed myself to watch this film despite the new, tweaked costume or whatever you call that mess. Not at all impressed with the look of the snot man lizard tho. But we shall see, where is that full trailer by the way?

  6. Kinda looks like those Britney Spears-Pepsi ads from the 90′s.

  7. I feel like I can’t get excited for this until I see the lizard in action

  8. I’m actually really excited for this film. I didn’t like any of the Rami Spider-Man films, mostly due to the casting. Literally the only person in the entire cast of the trilogy I liked was James Franco, everyone else seemed horribly mis-cast (especially the villains). The only thing I’m not liking about this one so far is the fact that Lizard will be his seemingly first villain, I mean wasn’t it Green Goblin? I know they want to do something different but it just doesn’t make sense to me that Lizard would be the first villain. I’m hoping we’ll at least get a cameo from Norman so they can really flesh out his character.

    As much as I hate Nolan’s Batman film series, even I can’t argue that the character development on the villains is top notch.

    • I think that Norman Osborne will be the villian in the second, but will BECOME Green Goblin in the first towards the end.

      The reason I say that (Actually, hope they will) is because I felt that the origin of the Green Goblin in Raimis films felt a bit rushed, so I think that this is a good way to flesh out the villian and make you REALLY hate the guy.

      BTW, is anyone casted as Norman Osborne yet?

      • They’ve been there done that with green goblin,but never say never i persnonally think the next villian will be kraven he’s the perfect nemesis for spider-man using his wits & strenth that’s who i wanna see.

    • The Chameleon was actually Spider-Man’s first villain and im pretty sure the Lizard came before the Green Goblin. In Terms of mainstream Amazing Spidey anyways.
      Plus I’m sure Norman Osborn isnt a part of the plot although someone he works with seems to be, Van Adder.

    • … Maynard… um what? Williem Dafoe? … How can you not like him as the Green Goblin? Name one actor that would encompass that role better. Alfred Molina was amazing as well. So you don’t like Nolan’s films or Rami’s… is there anything you do like. No offense to you sir… I’m just so sick and tired of all the negativity on these threads… everyone complains but offers no solutions or alternatives. So if the casting was so awful, then tell us who’d be better, don’t just complain.

  9. It’s the picture’s we’ve seen before….with red and blue in the background.yay!

  10. gold eyes are still…………/facepalm

  11. The posters are okay. At least it’s not going overboard on being too dark or gritty. I was really skeptical of the reboot at first, but the trailer totally turned me around. It looks to be better than the first Raimi film, IMO. *shrugs*

  12. I men how do you screw up a character like Spider-Man? Raimi started out ok then lost his focus but man this had better be something dare I say…amazing, spectacular, web of even.

  13. The banners are good, especially the second and third one.

    I hope this remake works out well and has a darker tale just like the Batman Nolan series.

    Still, I don’t find this idea of remaking the Spider movie series that great, I hope I am proven wrong by Fox just like I was by Rise Of The Planet Of The Apes and X-Men: First Class.

  14. I like these more than that other weird one that was released a few days ago. (Although, that doesn’t mean these look good either IMO ;))

    Hopefully they’ll release a few better posters closer to the release date.

  15. Im pretty pumped for this movie! Can’t wait to see the Lizard in the trailer. Judging by the concept art and the pez dispenser(really?) I’m guessing the transformation will go through stages, the last being of course the hulking raptor lizard we all know a love! As for potential villains, I’d like to see the shocker and rhino team up. Pretty elementary villains for today’s spidey, but would be a great way to shape who he later becomes with fighting tech and brute strength. Plus who wouldn’t want to see the legendary fight between spidey and rhino in the rainy cemetery?

  16. Im pretty pumped for this movie! Can’t wait to see the Lizard in the trailer. Judging by the concept art and the candy dispenser(really?) I’m guessing the transformation will go through stages, the last being of course the hulking raptor lizard we all know a love! As for potential villains, I’d like to see the shocker and rhino team up. Pretty elementary villains for today’s spidey, but would be a great way to shape who he later becomes with fighting tech and brute strength. Plus who wouldn’t want to see the legendary fight between spidey and rhino in the rainy cemetery?

  17. inconsistant. they claim to be going for a “darker grittier” spiderman, yet these posters look cartoony and fun. wtf.

  18. These banners don’t really mean anything, which is frustrating. It’s Sony pretending like they’re pushing the movie a lot even though they’ve really just released a poster image. To clarify, I admit that these are promos. Sure. But it’s not like the official poster we got a couple days ago, or the official images that were released a while back. Actually, these banners have been around a while, but it seems that someone at creative changed the background a little and pumped these out to keep the Spidey talk going. Regardless, the trailer should be out by the end of the month.

  19. I think that the first film will introduce Eddie Brocks’ character (and possibly Carnage’s character) into the story. Eddie Brock will probably just be some kid at Spidey’s school or that he meets. In the second film, Venom will likely be the villain again (or one of them) and this will open up the door to a Venom spinoff which you know that the studio is dying to churn out.

    I think that this first movie will be good, and people will eventually come to embrace it as a classic, but there will always be the people (myself included) that will not forget how they were cheated out of a Raimi Spiderman 4 flick and as a result never come to enjoy this version over Raimi’s

  20. I’m not keen on the banners. I don’t know why you’d have the back ground colours be the same as the foreground character. And as for having tacky logos placed in the corners with bad photoshop???? It looks likew something you’d see on a Burger King soda cup. But I guess that’s the point to try and appeal to the kids.

    However I think this film looks great. I love the suit. I love the physicality of this new Spider-man. Raimi’s Spider-man was way too stocky and never held himself in a Spidey-like way. This new one however is great. He’s getting his shoulders lower than his knees just as the real Spider-man should. Plus he’s built like an olympic runner and not an olympic weight lifter this time.

  21. I really hate spidey , having yellow eyes, It doesn’t look right!

    • It would have been cool if they had made them white in post production if having them opaque on set was too difficult/impractical.

      I still like it though.

  22. I think the point of these posters were to show Spider-Man as a recognizable figure even with the altered costume.

    I still think it’s a bit too soon for new Spider-Man movies though. There should probably be a decade between each different franchise … kinda like how there were more than 10 years between Batman & Robin and Batman Begins, and that will hurt them in the end. Incredible Hulk was an exception, but only because the first Hulk movie sucked so much.

    Doesn’t help that I’ve seen nothing to excite me about this new Spider-Man.

  23. Alfred Molina was AWESOME as Doc Ock. As was Willem Dafoe, But personally I liked seeing Bruce Campbell in his cameos. THIS Spiderman does NOT look “AMAZING” at all.

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