‘The Amazing Spider-Man’ is a Wanted Man in Daily Bugle Viral Video

Published 2 years ago by , Updated February 26th, 2013 at 7:10 am,

Spider Man Daily Bugle Video The Amazing Spider Man is a Wanted Man in Daily Bugle Viral Video

Viral campaigns have increased in visibility with both big and small budget films in recent years. Sony’s The Amazing Spider-Man looks to increase the property’s awareness with a video and some other new features that have appeared over the weekend.

The original viral website, which launched alongside the webslinger’s trailer in February showcased a few chosen cities (New York, Atlanta, Denver, Phoenix, Seattle and Los Angeles) involved in a Twitter campaign to meet up and tag the streets with, you guessed it, the mark of the Spider-Man. It is also where the first scene, involving Gwen Stacey’s doorman was unveiled.

In the campaign’s latest video, Captain George Stacy (Dennis Leary) warns us about a “masked criminal roaming the streets of our city posing as some kind of a hero.” Check out the viral video below:

One of the more interesting things to note here is that the Daily Bugle has been updated to a TV station and Captain Stacey has taken over the bully pulpit once monopolized by J. Jonah Jameson in the comics – and previous movie incarnations. The change-up has been hinted at previously in the trailers but is now most definitely solidified with the latest viral tease.

Ultimately, it makes sense to give this element of the mythos an update – as print media newspapers continue to close their doors. It will be intriguing to see what else is revealed/hinted at in the next few months as one of the new tag lines promotes finding out “the untold story” – something Marc Webb recently touched on in our exclusive interview with the director.

The video also includes a link to a new website, WebbedMenace.com – which, in addition to the video, offers-up a wanted poster with police sketch that definitely harkens back some of the older comic book stories from Steve Ditko and Stan Lee.

You can check out the wanted poster below:

Webbed Menace Wanted Poster The Amazing Spider Man is a Wanted Man in Daily Bugle Viral Video

Fans can also submit their own sightings, including photos, to the site as well. Expect to see more from these two sites as we get closer to the film’s release this summer.

The Amazing Spider-Man swings into theaters on July 3rd, 2012.

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TAGS: the amazing spider-man

17 Comments

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  1. Hmm. The problem with the video is it gets boring after a minute. The anchorwoman looks strange (her mouth curls up on the left). And it was written by someone who doesn’t have a background in journalism. But other than that …

    Hey, has anyone called the number in the video yet? 877-651-8503!

    • I called it, but nothing happened.

  2. what does the number do? (haven’t called it yet)

  3. I like the idea of the update to a TV station – makes sense. I agree with Dan Zee though, the video isn’t that great.

    I wonder if we’ll get viral campaigns for all new big budget movies now…

    Briefgold

  4. The number is busy so people are calling.
    It appears legitimate and is probably a promo
    of some kind whenever someone does get through.

    As for this video clip itself I found it flat and unconvincing.
    Whether or not that is a clue to the final product remains
    to be seen but if they thought they picked a good clip
    for this viral maybe it is not a good omen for the film.

    • That was my first thought. It should be a legit number since it is both being pushed on us in the video (repeatedly) and if it was fake it would have started with, “555″ instead.

  5. busy signal

  6. Busy signal…..There must be a lot of sightings :-P

  7. I’ll keep trying to call

  8. Kinda cool little extra here, but it got lame after the first minute.

  9. Well… that was… averagely… average

  10. Video was okay, nothing great. I do appreciate the effort to do something other than cereal boxes to advertise the film though.

    A couple things. I don’t think that Captain Stacy is taking Jameson’s place in the big scheme of things. They are both still highly differentiated characters. The only connection is that they both oppose Spider-man publicly. On that note, it’s strange to see Captain Stacy opposing Spider-man, since he has classically been construed as one who supports him. It makes sense, considering that this series is going to be more grounded, but still. I hope to see some Spider-man appreciation coming from the character, eventually. It has to make sense within the story, I just hope that the story is written so that it is plausible for Stacy to sympathize with Spider-man some point down the line.

    The second thing I want to mention, is that I do think Jameson will be utilized eventually. If TASM is a hit, the planned sequel will go ahead, and there’s a good chance that the Daily Bugle will become more than a sideline entity. In recent interviews, Marc Webb has talked about them setting the stage for a massive world, and that in each film you can see the mountains in the distance. There’s going to be hints of Norman Osborn’s backstory, and my speculation is that the Daily Bugle is being hinted at for expansion in later films as well.

  11. I tried like 10 times…….busy signal

  12. This will probably be playing in the background during the movie, at some time. They did something similar in Blade: Trinity.

  13. The Daily Bugle update…ehhh…….Tabloids are still around today, but I’m not opposed to an updated…look…it’s putting me to sleep! I found that the graffiti and Stacey’s first response was fine. I suspect Stacey’s views might alter during the course of the film. But this viral feels awkward. I suppose in the sequel, JJJ is the Bugle’s Bill O’Reilly?

    This is lame.
    I hope the film is better.

  14. I think that the Daily Bugle should kind of resemble that of the 1990′s cartoon. Have Jameson own a newspaper AND a tv station. Gets the news out everywhere. And Darren: the Daily Bugle is not neccesarily a tabloid. It’s an actual news paper. It’s just that their owner’s thinking is construed and prints his bias, not both sides of the story like a good journalist.

  15. I personally feel that with the success of the Avengers and the Marvel Cinematic Universe, TASM will do fairly well at the box office but suffer in the end since it isn’t tied in with all the recent Marvel films(except X-Men: First Class). I can already hear people saying things like “Why does Manhattan look like there hasn’t been an invasion?” or “Does this take place before or after the Avengers?”. The point I’m trying to make is that in most cases, its all about timing and Sony might regret being impatient by pushing out a reboot to one of the most popular superheroes during the great run that Marvel Studios is currently having.

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