There will be a day when there’s not a new piece of Amazing Spider-Man 2 marketing to share, but that day probably won’t come before the film hits theaters – and by that point, the promotional campaign for Amazing Spider-Man 3 may have already started. Anyway, today’s addition to the hype-building puzzle is a featurette that focuses on the big bad empire that ushers in a “sinister” new era in Sony’s rebooted Spider-Man universe: Oscorp Industries.

As the above video explains through interviews with the cast and director Marc Webb (and recycled trailer footage), Oscorp is in the business of keeping its dying founder Norman Osborn (Chris Cooper) alive, no matter what ethically questionable (or flat-out illegal) actions it must undertake in order to do so.

Regular people who become monsters by defying the laws of nature is a running theme for all iterations of the Spider-Man brand, but Amazing Spider-Man 2 may go to operatic lengths not reached by the live-action Spider-Man movie-universe in the past. If things go according go to plan (knock on wood), those developing Sinister Six and Venom spinoffs will become something worth truly getting excited about, in more than just theory.

Father-son lineages, childhood friendship rekindled, conflicted personal alliances, betrayals – it’s all there in the Amazing Spider-Man 2 script by Alex Kurtzman and Roberto Orci (Stark Trek Into Darkness) and Jeff Pinkner (Fringe), drawing from the richest and most-acclaimed Peter Parker/Harry Osborn stories featured in comic form before. If done right, that storyline could be far more satisfying here than it was in Sam Raimi’s Spider-Man films (which, to be fair, had its strengths too).

Of course, Oscorp does more than generate personal demons in the film – it creates real-life monsters too, which is why the Amazing Spider-Man 2 features super-powered menaces like Electro and The Rhino running loose on the streets of New York. The newly-released close-up stills and concept art (see below) offer a better look at those Spidey foes in action, along with a glimpse at some of the facilities that produced them.

Check them out below, via MTV:

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You can read our breakdown of the 15-20 minutes of Amazing Spider-Man 2 preview footage that was shown to the press this past week, for an even better idea of what to expect (or, rather, what Sony is promising) with the superhero sequel.

Thus far, it seems as though this particular superhero sequel has the potential to be the splashy and larger-than-life comic book epic that Webb has said he was shooting for during production. Indeed, a grand-scale Spider-Man movie like that would be worth all the excess marketing that’s been thrown in our direction. Well, for the most part anyway.

That said, the Amazing Spider-Man 2 promotional push isn’t done yet, but it may start winding down soon as the actual movie’s release is now just over a month away. Stay tuned…

The Amazing Spider-Man 2 swings into U.S. theaters on May 2nd, 2014.

Source: MTV