‘Amazing Spider-Man 2′ Viral Post Introduces J. Jonah Jameson

Published 1 year ago by

J Jonah Jameson Amazing Spider Man Movies Actor Amazing Spider Man 2 Viral Post Introduces J. Jonah Jameson

When it was first announced that Sony Pictures was rebooting the Spider-Man movie series, following disagreements between former franchise director Sami Raimi and the studio, there was a lot of uncertainty. What would the reboot be called? Answer: The Amazing Spider-Man. Who would direct? Answer: 500 Days of Summer helmer Marc Webb. Who would star? Answer: The Social Network and Never Let Me Go‘s Andrew Garfield. Will it actually tell the “untold” story? Answer: Sort of/maybe in the long run.

However, amidst some of the larger questions, many fans were also eager to know if prior actors from the series could, theoretical, return – most notably fan-favorite J. K. Simmons as the gruff but quirky head of the Daily Bugle, J. Jonah Jameson. Since Peter Parker has yet to acquire a job at New York City’s leading fictional newspaper, Webb hasn’t needed to cast an actor in the iconic role (at least officially). Still, a new piece of viral marketing for The Amazing Spider-Man 2 reveals that the character does exist in Webb’s Spider-Man universe – and, in keeping with his usual role in the series, he’s not happy with NYC’s wall-crawling “vigilante.”

Yesterday (from the time of this writing), J. Jonah Jameson published a personal editorial to the Daily Bugle’s website (i.e. a Sony viral Tumblr), titled “Spider-Man: Threat or Menace?” It’s a clever spin on “friend or foe” that reveals Jameson’s traditionally one-sided view of the web-slinger remains intact – specifically that whatever Spider-Man is (threat or menace), he can’t possibly be anything good.

J Jonah Jameson Amazing Spider Man Movies Amazing Spider Man 2 Viral Post Introduces J. Jonah Jameson

Check out the full editorial from the Daily Bugle’s publisher below – then read-on for our thoughts on what the article might mean for where Webb intends to take the character (in a future movie installment):

 An Editorial from Daily Bugle publisher J. Jonah Jameson

Last night, I walked out of the 6-train at 96th Street, only to be greeted by a freshly painted graffiti tag of a large red spider painted on a wooden construction fence.

Generally, I ignore the “modern art” of the masses. I must be far too uncivilized to appreciate the subtle nuances of the work. But in this case, the meaning was not open to interpretation.

Do the young people of this city really want to turn the mysterious creature known as Spider-Man into some kind of modern-day Robin Hood?

It has been three months since the terrorist attack at Oscorp Tower in Midtown Manhattan. Three months since a man who had changed into a seven-foot tall lizard battled against another man in a red and blue unitard who could crawl up walls. Three months since the city was introduced to a new status quo, one that will adversely affect the entire planet. It has been three months, and we know nothing more about the man called Spider-Man than we did on that terrible night.

This masked, web-slinging vigilante has refused to identify himself. He has given no public statements. He has refused to be interviewed by the police. He has repeatedly refused requests from the media, including from this paper, to provide some assurance to the people of this city that he means us no harm.

Who appointed him as the new sheriff in town? I didn’t. Did you?

What gives him the moral, much less legal, authority to decide who deserves punishment and how that punishment should be doled out?

Heroes do not need to promote their actions, but they also do not hide from the people they help. Until Spider-Man tells us more about himself, he is no hero. I dare him to prove me wrong.

So what does the “Threat or Menace” editorial tell us about the J. Jonah Jameson that could appear The Amazing Spider-Man 3 or The Amazing Spider-Man 4? While we won’t know for sure until Webb casts an actor and we see footage of the interpretation, the post definitely doesn’t fit the quirky and close-minded version of the character that J.K. Simmons played – for the purpose of comedy relief. In keeping with the larger direction of The Amazing Spider-Man movie series, this version appears to be significantly more contemplative – meaning that when (and if) Jameson is brought into the picture, he could play a more significant role and, subsequently, be a more charismatic, as opposed to comedic, personality.

Amazing Spider Man Logo Amazing Spider Man 2 Viral Post Introduces J. Jonah Jameson

Certain versions of Jameson throughout the various Spider-Man comic book iterations have actually been significantly pro-active in their efforts to put an end to the wall-crawler “menace” – beyond simply capitalizing on the superhero’s popularity financially as well as regularly branding him a danger or a threat in headlines.

In a culture where it’s increasingly normal for print personalities to step out from behind their written words and hit the talk show/news network circuits, it’s equally possible that Webb’s version of Jameson could be a very outspoken and well-respected personality that is actively involved in a campaign to rid New York City of Spider-Man. The fact that Jameson actually ponders the dangerous (and relatable) complications of super-powered do-gooders outside of his newspaper office, and took the time to actually write a thought-provoking editorial on the subject, certainly indicates that future Amazing Spider-Man movie arcs could explore layers to the character that have yet to make the transition from books to the big screen.


The Amazing Spider-Man 2 opens in U.S. theaters on May 2nd, 2014, followed by The Amazing Spider-Man 3 on June 10th, 2016 and The Amazing Spider-Man 4 on May 4th, 2018.

Follow me on Twitter @benkendrick for further updates on The Amazing Spider-Man 2 as well as future movie, TV, and gaming news.

Source: Sony

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  1. Reminds me of the ultimate Spidey Jameson.

  2. I love it

  3. as much as i love JK Simmons as J. Jonah Jameson, i must say from reading that ‘article’ that this is a much better portrayal of the character through mere words alone. that being said i would love if this new version could still be played by JK Simmons, he was so great in the Raimi films

  4. WHOOOOT Cowboy Curtis!!!!!!!

    • OH wait… that was Man of Steel….

  5. JK Simmons as J. Jonah Jameson was perfect, exactly how he was/is in the comics.

    Now Webb is changing it all up… when are these directors & studios going to learn that when you changes these characters enough, they stop being that character, even if you give them that same name.

    • Webb’s only following an interpretation seen in some of the comics, as he is with all the characters in the first Spider-Man movie he released last year and the sequel.

  6. About time!

  7. Honestly, who says unitard? This is the second time they have used this reference in this movie reboot franchise.

    • Does it look like the shirt is separate from the pants? Not to me, to me (and the people that write these articles agree) it looks like a unitard with a separate mask, boots, and gloves…

      • That’s weirdest thing to nitpick lol.

    • “Honestly, who says unitard?”

      Not many of us, but J. Jonah Jameson is the sort of fellow who seems like he would.

  8. I’m sorry but the discussion that a man must come forward and cannot wear a mask is an old outdated one. It is getting tiring to see it over and over in movies. It has been explained well enough in the past that good guys can wear masks to protect themselves during their non-superhero offtime and also the people they love.

    • Not everyone understands that though.

      It’s like the yearly news reports we have in the UK asking kids not to go trick or treating because an old person may be living at a house and may get scared if the door knocks and a bunch of kids in masks are standing outside asking for money and chocolate.

      • It’s kinda sad how the times have changed so much. I’m 28 and I remember being a kid and trick or treating around the neighborhood was the normal thing to do. Nowadays, it really has gotten dangerous and you don’t see the same amount of trick or treating around neighborhoods like you used to. You see more events at shopping malls or parties because there’s too many crazies out there.

      • that’s why you only go to houses that have their porch lights on!
        Here as far as the neighborhoods I have grew up in and lived in (it is more than I like to admit) but that is the rule all kids do follow pretty darn well, if it is not lit up you don’t go their… it is a kind of NO KIDS WANTED HERE sign but just without it actually being a sign.

  9. Nice, really interested to know who they’ll cast as Jameson for this continuity.

  10. I really like this its interesting to see how the character could be done in a different world (meaning today) where media is so very different as opposed to the time period of the original spidey films. Not only that but Jameson also makes an argument in the letter above that people may actually follow, as much as I liked J.K Simmons in the originals they never really explained his argument(s) made to turn the whole city against spider-man with this it does and I think its a realistic argument that people would follow.

  11. Well since they’re changing everybody else’s race, Eddie Murphy for J. Jonah Jameson. (sarcasm)

  12. Keith Carradine for JJJ

  13. No one will ever top J. K. Simmons in the roll of JJJ. He was born to play that role…one of the more excellent examples of typecasting I have seen ion a superhero movie!

  14. It won´t look nice if the same actor is cast twice for the same role but with a different perspective…

    I dunno.. they should call someone else.

  15. As I typed my original response I realized that the issue of reusing Simmons is a complex one.

    On the one hand reusing Simmons could bring baggage from the old franchise over to the new one, and while I don’t think the “It would confuse people” argument is one that should hold any water, it’s true that you don’t get a second chance to make a first impression. Arguably Simmons has already made his and there’s no going back so it could be wise to have someone else to put a fresh face on it.


    Simmons is also a REALLY GOOD ACTOR, and I don’t think most people really comprehend the kind of range he has. I believe He could play the type of Jameson above with ease, so I definitely wouldn’t want to see him barred from consideration based only on the Jameson we’ve seen him play.

    It really is all very tricky…

    • “while I don’t think the “It would confuse people” argument is one that should hold any water”

      Well, there are still people out there who can’t get it through their heads that Ang Lee’s Hulk has nothing to do with the Marvel Cinematic Universre.

  16. I miss J.K. Simmons. We are farmers! Bum bum ba bum bum bum.

  17. Oh, Jameson. You sure don’t miss a beat do you? That lizard sure was stupid now wasn’t it? And that little boy, climbing those walls in a unitard? Oh, how ridiculous! It’s as if it was just a movie with big CGI effects. You certainly gave that Spiderman a run for his money. But wait…. There’s more? You mean it really was a CGI movie, and Spiderman doesn’t really exist? You mean you don’t exist either? Oh NO! Jameson! What ever will we do?!!

    I guess we’ll just have to use our imagination and go back to spending half as much time making the character’s enjoyable as we did on trying to make it realistic.


  18. What is curiously missing is any reference to an Alien Invasion and other unitard wearing individuals.

    I know it has never been put completely in stone that they may/do share the same universe so could this be hinting they dont or that this is before (makes sense?) the Alien Invasion.

  19. i really love JK Simmons and J. Jonah Jameson.