New ‘Agents of S.H.I.E.L.D.’ TV Spot: Who’s in the Hologram?

Published 2 years ago by , Updated June 10th, 2013 at 6:13 am,

There can be little doubt left that we are currently living in a new Golden Age of scripted television. Sure, we may be losing Breaking Bad soon, and Game of Thrones is wrapping up another stellar season – and as we pointed out, you should probably be watching Orphan Black – but this fall is gearing up to be one of the most exciting lineups in years.

One clear standout is Marvel’s Agents of S.H.I.E.L.D., creator Joss Whedon’s wildly anticipated and highly secretive TV extension to the Marvel Cinematic Universe. Since ABC (owned by Disney, who owns Marvel) is airing the NBA Finals, what better way to exploit build on the synergy of this dynamic than by airing a new TV spot (above) for their small-screen superhero show?

There is admittedly nothing strictly new in the ten-second spot. One thing you’ll notice, though, is a slightly longer look at the mysterious hologram Agent Ward (Brett Dalton) is examining. In the original trailer released about a month ago (you’ll find it below), Clark Gregg’s Agent Phil Coulson may have hinted at this particular subject’s identity – could we be seeing the introduction of sorcerer and occasional Avenger Doctor Strange?

Agents of SHIELD hologram New Agents of S.H.I.E.L.D. TV Spot: Whos in the Hologram?

Probably not, given Marvel’s plan to introduce the character for a Phase 3 standalone film. Still, the issue of just which characters from the Marvel universe will be joining the (apparently) not dead Agent Coulson each week points toward the host of other, unanswered questions about the series. The most glaring, of course, is just how Whedon and company will deal with the fact that fan-favorite Coulson was clearly impaled by Loki in The Avengers, an act which kicks off the film’s climactic third act. Whedon has promised that Coulson’s return will be “earned,” but has delivered no specifics.

There are a number of questions when it comes to Agents of S.H.I.E.L.D. Will the show feature familiar characters from the Marvel comics – albeit more obscure ones – or will we have a host of brand-new additions? Will the events of the series cross over or intersect with the ongoing Marvel movies or be more standalone? (Whedon has indicated the latter, but we can probably expect a decent amount of Easter eggs from the Cinematic Universe.)

However these details shake out, we’re certainly looking forward to the series. If Agents of S.H.I.E.L.D. works, it just might prove a model for this kind of multi-platform content, and an exciting way to tie a concurrent movie franchise into a television show (a method that the producers of the perpetually stalled adaptation of Stephen King’s The Dark Tower series might want to pay close attention to).

We’ll just have to wait and see. If the new NBA Finals spot was too lean for you, here’s the full-length series trailer:

Marvel’s Agents of S.H.I.E.L.D. will air Tuesdays @8pm on ABC.


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  1. By the title of the story “Who’s in the hologram” I thought it would have been answered, guess not… I’ll just have to wait I guess.

    • Your life is a joke and you do not understand why everyone is laughing due to your mother’s drinking problem while you were still developing in the womb…

    • Professional benefit fraudster.

  2. So it looks like the S.H.I.E.L.D cars do fly.

    • Thanks to Howard Stark:)

  3. I want to see Hawkeye use his “Sky Bike” in Avengers 2.

  4. shield is a perfect way to get marvels lesser known super heroes on the screen. Cant wait to see coulson again!!

  5. Gosh, I am really starting to get up for this! I have not seen the series yet, obviously, and I am already planning to buy it on DVD when it becomes available!

  6. Doctor Strange has not been confirmed has it? You guys cite that article a whole lot but it just looks like him talking circles and saying “that would be cool” without actually letting any cats out of any bags. It very well may happen but as much as you guys say it, you’d think it would actually be confirmed for Phase 3 like Ant Man.

  7. If you look closely at the ears and the fish scale look of the outfit it makes me think that could be Namor. Could be a good way to introduce him.

    • I was thinking the same thing. It would explain the apparent temper tantrum as well.

    • I think this guy got it. Its either Namor or an Atlantean villian.

        • The character is lifting up a chair with one hand… I don’t see a weapon anywhere on him.

      • but namor does not use a crossbow does he? i mean he has his trident like staff, i did not know of another weapon, but im not a submariner fan sooooo

        • nvm, in the trailer now that i slowed it down a ton its a stool that the character is picking up, not a weapon

  8. It kind of reminds me of Mephisto. Which could make for a cool Dr Strange introduction

    • Mephisto is who i thought of too

  9. Looks like the hologram is wearing green armor and golden gauntlets on his wrists.

  10. He looks a lot like Malekith from the Thor trailers to me. Doubt thats who it is but thats who it looks like. To me.

  11. i love this series

  12. Bet it’s a dark elf.

    • Or the dwarves who forged Mjolnir. At first I thought it was one of the old SHIELD founders. I read the first 2 SHIELD series and I remember Da Vinci, Tesla, and Newton being founding members. If I remember correctly they figured out how to time travel. I just thought this because the guy is dressed like someone from the cover of those books.

  13. Wolfram and Hart’s boss.

  14. I was trying to think of a less blunt way to say this, but the gist of it is that the title of this article is a really cheap attempt to get more page views, given that it contains zero information about who’s in the hologram, and in fact contains nothing more than a completely random guess which even the article’s writer admits is probably wrong. Kind of a dick move, Screen Rant – please just deliver quality content and the page views will come. Whichever newbie writer is responsible for this doesn’t need to try so hard to make his stats look good.

    • Screenrant has… declined(?) in the writing department with regards to headlines.

      I mean it can be blamed on its popularity, trying to keep readers and entice new ones.

      However I like you find it questionable compared to previous years.

      Ive complained a few times about it but I find now its just best to stick my head in read a few things and leave.

    • that’s a dick move calling out SR like that. Nowhere in the headline did it say ” WE Now KNOW Who is in the Hologram” it asked a question, “…:Who’s in the Hologram?” at no point does it make me think they know the answer. they simply wrote a small article, allowing us other ranters another opportunity to debate the possibilities.

      keep up the good work ScreenRant!


    JMS involved in Agents of SHIELD, see the Babylon 5 crossover episode, the unseen time jump from War Without End…

    We give you….. ZATHRAS!!!!

  16. It’s Malekith the Accursed.

    • No it’s not

      • Yes, it is. Even the armour is the same.

    • If it is I don’t think he’ll appear as a villain for the show

    • I believe it is Malekith as well. Just because the series comes out before Thor:TDW doesn’t mean that they cannot have characters appear before hand. This would actually make more sense since I doubt many people, including Marvel/Thor fans even know who Malekith is and would be a great precurser to let movie fans know what kind of threat Thor will be dealing with in the movie. The scene looks like it is just showing the new agents what kind of threats they will be dealing with (both of their world and not of their world).

  17. It’s Sinestro! Someone got confused and put a Green Lantern bad guy in the show by mistake

    • I was just about to say Sinestro as well !! LMAO

  18. The more I hear about this programme the less interested I am becoming about it. Its just looks so generic and mediocre in the trailers..

    • Don’t forget that have shot nothing but the pilot episode yet, so there isn’t much material to show and they probably don’t want to release the whole episode in little pieces. ;)

      • I agree even if the pilot isnt that good i figured after 3-5 episodes ill either stick or pasa

  19. That can’t be a dark elf or Malekith, because this TV show will come before Thor: The Dark World, and I’m pretty sure Marvel wants those characters to be premiered with the actual T:TDW movie.

    And it looks like no Namor I’ve seen. Yeah pointy ears and sort of atlantean armor. It could be an Atlantean but not Namor.

    I don’t know who this hologram could be. No idea.

  20. Be good to see David Boreanaz as Namor….

  21. I’m calling it now…the first episode’s villains will be some normal people who find alien or advanced tech (maybe chitauri, like Item 47?)that gives them some sort of power and they either use it to commit crimes (like the guy in the hologram) or save people (like J. August Richards). We’ve seen some alien tech in a previous trailer that looked like a “sleeve.”

    They’re wont be anyone with extraordinary powers in the initial episode (until maybe a Easter Egg ending?).

    I do hope they at least use Sam Jackson’s voice or have Cobie Smulders appear as Commander Hill some as well.

    • I assumed smulders would show up but now that HIMYM is got another season idk

  22. Looks like a dark elf to me…

  23. Wait, wait, wait!! Hold up a second!

    Agents of SHIELD is on ABC? Isn’t that the network that absolutely DESTROYED every single sci-fi/fantasy/horror show it has ever gotten with stupid programming decisions?

  24. The interesting thing is, the hologram appears to be picking up an office chair by the central support (which is not the normal way one would pick it up)

    Yeah, I have no clue :P

  25. It could make sense to be Malekith, with it premiering shortly before Thor Dark World hits theaters. It might not be a full blown intro to the character, but possibly some kind of cameo.

  26. Tuesday at 8?? The nba finals is on the…

    • Tuesdays not tuesday. I fail