Coulson Lives in First Epic ‘Agents of S.H.I.E.L.D.’ TV Spot

Published 2 years ago by , Updated May 14th, 2013 at 3:47 pm,



When fan-favorite supporting character Agent Phil Coulson stood up to the villainous Loki in The Avengers, no one saw the memorable confrontation ending the way it did. Thanks to Joss Whedon, Coulson didn’t make it out alive but his sacrifice motivated Earth’s Mightiest into joining together as The Avengers and saving New York from an alien invasion.

For months after The Avengers broke box office records around the world, the most diehard of Marvel fans started a “Coulson lives” campaign – one that convinced Marvel and Joss Whedon to not only bring actor Clark Gregg back to continue playing the role, but to lead his own show titled Agents of S.H.I.E.L.D..

Of all the stories Whedon could have selected to launch a live-action Marvel series on ABC, we knew from the beginning that one centering on covert S.H.I.E.L.D. organization made the most sense. It not only allows for new, original stories to be told while not being beholden to specific Marvel Comics stories, but it can do so without interfering with the Marvel films. It shares the same universe as the films and can take advantage of crossover opportunities while also serving as a platform to launch potential spinoff programs. It’s the beginning of something larger and the Whedon name and Marvel brand made it obvious from the beginning that ABC would pick up the pilot for a season order, and they did. We don’t yet know how many episodes of Agents of S.H.I.E.L.D. will air, beginning this fall, but the marketing campaign begins today.

Agents of SHIELD TV Commercial Coulson Lives in First Epic Agents of S.H.I.E.L.D. TV Spot

During the season 2 finale of Once Upon a Time, ABC aired the first exciting TV spot for the Marvel TV show [watch up top]- the first program developed by Marvel Studios and the first series that shares the same space as the Marvel Cinematic Universe. It takes place after The Avengers, and stars Clark Gregg returning from the “dead” as Phil Coulson, with a cast including Ming-Na Wen (ER) as Agent Melinda May, Elizabeth Henstridge as Agent Jemma Simmons, Iain De Caestecker as Agent Leo Fitz, Brett Dalton (Killing Lincoln) as Agent Grant Ward, Chloe Bennet (Nashville) as Skye.

The production values are high for the pilot, reminiscent of the Marvel One-Shots featured on the home video releases of Captain America: The First Avenger, Thor and The Avengers. We’ve selected some stills from the teaser, featuring shots reused from The Avengers, along with some revealing imagery of super-powered people, including someone who can explode. Also note the S.H.I.E.L.D. logo on the cargo plane – perhaps a mobile base for Coulson’s team?

The answer to how Coulson returns for the post-Avengers TV show will be answered in the pilot and Clark Gregg told us there’s definitely an element of deception at play while Marvel high-ups including Kevin Feige and Joss Whedon hinted that it’s a certainty that Coulson will eventually make a return in the films as well.

We were also told that SHIELD’s absence in Iron Man 3 – one of the criticisms from fans – will be explained in the other Phase Two movies, which most refers to the SHIELD-focused Captain America: The Winter Soldier. If that’s the case, the stories of SHIELD in between The Avengers 1 & 2, along with Captain America 2 may spillover or have an impact on the show. How Whedon – the overseer of Phase Two of the Marvel Cinematic Universe – accomplishes this remains to be seen.

If you’re interested and want for information on Agents of SHIELD and the secret missions they’re tasked with, head to the official site:


Or this viral site:


Agents of S.H.I.E.L.D. premieres this fall on ABC. On the film side, Iron Man 3 is in theaters worldwide, Thor: The Dark World on November 8, 2013, Captain America: The Winter Soldier on April 4, 2014, Guardians of the Galaxy on August 1, 2014The Avengers 2 on May 1, 2015, Ant-Man on November 6, 2015, and Doctor Strange sometime after that.

Let me know on Twitter @rob_keyes if you’re happy Coulson is alive!

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  1. Ingredients : Actual avengers content may vary. 90% procedural drama. 9% anticipation up to 1% Hollywood stars…

  2. I feel as if Coulson will be training, or overseeing the training, of a young group of first time SHIELD agents. The main characters of the show arent going to be the only characters on the show. So for there not being anyone over the age of 30 besides Coulson, well, from a picture that you have seen you are correct. We dont have much to go off of right now.

  3. Hurray! Coulson Lives! I love Greg Clark and saw his other TV shows thought he was pretty funny in those. Clark is not a stranger in TV show so he’s got experience. This shouldn’t be difficult for him, it should be a piece of cake. He should be able to carry to whole show now that most super heroes are gone doing their own thing. We’ll not used to seeing agent Coulson by himself and I hope it will translate will as a TV show. GO kick some ass Coulson!

  4. I don’t know if somebody already asked this, but, does Marvel have rights to use characters like X-Men, Fantastic Four and Spider-Man in a live action series?
    Promo looks great, it has that marvel one-shots vibe to it.
    I would love to see Daredevil being an attorney and working on a case with SHIELD, but keeping his alter ego out of the series so we could get a fresh standalone Daredevil movie.
    Also, wouldn’t it be cool to introduce Donald Blake to the series. You know, the ex-boyfriend of Jane Foster, also known as Thor’s human identity in comics.

    • No, marvel and disney does not. X-men and FF4 is own by Fox while Spider-man is own by Sony and that sucks big time. Marvel studio should work on getting the rights for their superheores.

      • Yeah, I know sony and fox has other rights, but is it for all live action stuff or just for movies, not including series?
        I guess it is for all live action stuff.

  5. Let’s hope there are some flashback episodes dealing with
    S. H. I. E. L. D.’s founding. This way Marvel characters like
    Howlin’ Commando’s Dum Dum Dugan, Gabriel Walker and
    SGT. Fury can be brought into the MCU.
    I’ve posted many times, on many sites, that while films and
    television are expensive and time consuming there is a seven
    (7) decade gap between the “death” of Captain America and
    Tony Stark’s reason for being in Afghanistan. My initial
    suggestion was a series of five $40-$55 million films on VOD.
    They would cover Howlin’ Commandos, SGT. Fury, Union Jack,
    Agent Carter and Secret Forces. The last being a team up that
    utilizes the Secret Avengers storyline.
    While I continue to hope for these projects to materialize my
    hope is, whether they get made or not, these classic Marvel

    • Yes, and I’m pretty sure he’s the same guy with his hood off in the other screenshot.

  6. Does anyone else reckon that the guys jumping out of the building with the woman might be Luke cage???

    • I didn’t think it looked like a black guy. I thought it was someone in a mask.

    • Probs if u watch ultimate spider man Coulson is in charge of spiderman, the iron fist, white tigress, and powerman( luke cage) so they may have just added him just cause or they got the idea from the show just a theory

    • Probs if u watch ultimate spider man Coulson is in charge of spiderman, the iron fist, white tigress, and powerman( luke cage) so they may have just added him just cause or they got the idea from the show just a theory.

    • Probrably if you watch ultimate spider man Coulson is in charge of spiderman, the iron fist, white tigress, and powerman( luke cage) so they may have just added him just cause or they got the idea from the show just a theory.

  7. Just like with RDJ in IM3, Clark Gregg is what will make a lot of people watch the pilot when it airs (particularly those of us who didn’t grow up with comics). The question is how long will we stick with it.

    I don’t understand how Joss plans to manage this on top of everything else. His brain should be the size of a basketball. I have high hopes for this show.

  8. o hai luke cage

  9. Thisbshow will kick so much ass

  10. At least Fox can’t cancel this one.

  11. Just saw where they’re putting this on Tuesdays at 8:00 opposite NCIS. Big mistake! NCIS will kill it.

    • NCIS and SHIELD are after different demographics.

  12. Saw the show tonight and it was great. The problem is the commercial breaks felt very long and drawn out, leaving little time for the show to build up much substance. I’ll definitely be watching future episodes as downloads instead of on network tv.