The 83rd Academy Awards Ratings Down 9% From 2010

Published 3 years ago by

Oscars1 The 83rd Academy Awards Ratings Down 9% From 2010

Despite drawing a sizable viewing audience Sunday, the 83rd Academy Awards ceremony ultimately fell short of a major production goal – to top last year’s ratings. During its 3-hour presentation marked by few Oscar upsets and a largely predictable slate of winners and losers, the Oscars drew an audience of 37.6 million viewers. Year over year, however, the broadcast fell a substantial 9% in total viewership and another 12% in the critical 18-49 demo. In this regard, the inclusion of youthful hosts Anne Hathaway and James Franco, ironically, did not manage to curb the dreaded loss of younger viewers.

For the night, ABC still finished first among its network rivals, besting Fox, CBS and NBC respectively. As per Oscar night tradition, the predictable bonanza of other-network repeats failed to make a dent in the 83rd Academy Awards. To that end, it was during the live telecast Sunday that the ABC Television President announced a contract extension to carry the annual Academy Awards presentations for six additional years through 2020 – a welcome announcement for the network, assuming that James Franco and Anne Hathaway won’t return as hosts during the next decade.

On Monday morning, no shortage of television critics took aim at Oscar hosts Franco and Hathaway, although the harshest critiques were certainly directed toward Franco and his subdued, sleepy demeanor. A plethora of entertainment reporters and television critics concur that while youngsters Hathaway, 28, and Franco, 32, may have delivered youth, they also delivered a lackluster hosting effort, particularly when compared to last year’s performance by considerably older hosts Steve Martin, 65, and Alec Baldwin, 52.

kirk douglas The 83rd Academy Awards Ratings Down 9% From 2010
Even Kirk Douglas’ long-winded, rambling, but still hilarious rant leading up to the presentation of the Oscar for Best Supporting Actress is considered by many to have been exponentially more entertaining than virtually all the comedic fodder pitched to the audience by hosts Hathaway and Franco.

Notwithstanding the widely perceived sub-par performance by the show’s masters of ceremony, it could also be observed that Sunday’s Oscar ratings slump could be a function of this year’s ceremony lacking the mainstream blockbuster power of last year’s award show presentation, which was dominated by the likes of Avatar. Excuses aside, the jabs continue to fly and they’re landing squarely upon the shoulders of this year’s less-than-dynamic hosting duo. According to many, Sunday’s presentation of the 83rd Academy Awards could go down as one of the worst Oscar telecasts in history.

Source: Broadcasting and Cable and The Hollywood Reporter

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  1. I blame the film that was predicted to dominate. Yes it was a blockbuster but it wasn’t the audience’s favorite and add that in with the mostly predictable winners and of course people did not tune in.

    And why the hate towards Franco and Hathaway? They were both fun (Hathaway at least, no idea what Franco was doing) and they were better than last year’s hosts.

    • In what way were they better than Martin or Baldwin? You mean you liked ‘em better than last year’s hosts because better they weren’t. They were awful… both of them. Not my opinion either. They were awful.

      • Actually, by definition, it IS your opinion. Just because you think you speak for humanity, at large, doesn’t make it true. THAT is not MY opinion.

  2. I completely agree. leave the hosts alone, it’s not their fault that Hollywood had a bad line up of nominees. I mean, I haven’t even seen The King’s Speech (I live in New Zealand) so how many people have even heard of it? I think the blame really goes to the poor choice of nominees tbh. How were films like Scott Pilgrim, Shutter Island, how is it these movies weren’t even mentioned? I expect a better show next year with the likes of Sucker Punch, Transformers 3, Thor, Captain America, Pirates 4 etc.

    • Cause scott pilgrim wasn’t that good, it was a niche film. The kings speech has been w talked about movie for a while.

    • …You expect Transformers 3 to get nominated for an Oscar? O.o

      none of the movies will win anything or even get nominated for anything because they are genre movies. At most they will get a special effects nod…

  3. They wanna boost ratings, well first of all a memo has to go out to the winners, and keep their thank you’s to people we have NO IDEA about to the media room. We dont care about your friend Nicky & Snooki who helped you with your homework in grade 6, so why thank them now. Be honest you just want to say hello. Keep the acceptence speech light and entertaining because we’re starting to fast forward them now anyway.
    Second thing they can do is move Documaentary, Documentry Short, Foreign Language, Live Action Short, Foreign Language Short, Daisy Duke Short, Animated Short and move them to another Awards show. They do it for the Technical “Nerds” awards, so why not the Awards that people obviously lose intrest in.

    • Jason,

      I’d say that’s been an issue for decades.

      Vic

  4. Tron legacy got no best original score nomineee, Scott pilgrim didnt get nominated, yikes.

    • Tron Legacy was blocked from several categories. I’m waiting for the Saturn Awards.

  5. The answer is simple. Clips.

    People tune in to see clips of the movies. It’s the same reason they show clips on talk shows. They’ve cut back on the clips and increased the amount of pointless banter and lackluster “comedic” bits.

    Just show more clips of the movies and the viewers will come.

  6. Real people are tired of seeing actors and actresses glorify themselves. Some people are going to watch no matter what but I beleive we will see a decrease in ratings from year to year because these award shows will never really get new watchers. The general movie going audience wants good movies and thats it. When the rich decide to get together to honor themselves it turns lame.

  7. The Oscars should follow the NASCAR format. Kick off awards’ season with the Oscars and let the rest of the other awards’ shows follow because people lose interest watching Hollywood go in circles. Or stop being so predictable and give a best picture to Winter’s Bone, Inception, the Social Network, or really shock the world with Toy Story 3. The hosts cannot be blamed for everything even though Franco reminded me of his character in Pineapple Express. I’d like to blame the Academy for the failure in viewership for the Oscars this year.

    • The Oscars aren’t about being unpredictable, they are about awarding the best films of the year, and this year they were pretty spot on, in my opinion.

  8. I impressed greatly you have such a great article. I got many reference about this topic but your one is amazing. Thanks man!

  9. Loved Seth, enjoyed the show. Except for Steven and Robert not winning. Really don’t unstand the reasing behind the voting.

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