October 28, 2009 | by Bruce Simmons 

ABC’s V Sky Writing Marketing Squashed

ABC's V remake

Um, remember when ABC announced an ambitious plan for airplanes to be decorating the skies above major landmarks with giant red “V”s to market the upcoming mini-series V?

In case you haven’t figured it out, and way after the fact, it’s being reported that it just isn’t happening.

“Why not?”, I hear you asking.

It seems this promotional effort would pollute the air and since Disney, who owns ABC, declared that they would cut fuel emissions by 2012, this marketing plan didn’t gel with that environmental ideology.

This clever idea was dissed publicly by Lisa de Moraes of the Washington Post, who estimated that the campaign to scribble red letters in the air with airplanes would use 400 gallons of fuel that contains 800 grams of lead and produce approximately 3 tons of CO2 and other pollutants.

All in all, this campaign was found to be hypocritical of Disney’s carbon neutral stance.

So if you’re wondering why you aren’t seeing big red “V“s in the sky, that’s why.

Sorry gang.

Sources:  THR, Washington Post

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Tags: v,

  • Preppy (formerly Todd-m)
    What a lame excuse!!!

    Like sky writing is more dangerous than employees fly around the world in jets every week, year after year.

    All these environmental nuts just ruin everything. Talk about raining on ones parade!!

    Does Lisa de Moraes of the Washington Post calculate the number gallons of fuel, grams of lead, and CO2 and other pollutants she contributes to the world every time she jets off to Europe, the Caribbean, or Latin America for vacations? Doubtful!!

    Does Lisa de Moraes alter her plans? Doubtful!!
  • the_old_man
    Huge gets a whole new meaning when you have a dedicated cab service between buildings...
  • Evan
    ha!

    That is kinda funny to me. Kinda sounded like the left hand didn't know what the right hand was doing. I bet that happens a lot in a giant media conglomerate.
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