5 Biggest Misconceptions About 3D

Published 2 years ago by , Updated February 17th, 2013 at 7:51 am,

The Avengers 360 Shot Post Conversion 3D 5 Biggest Misconceptions About 3D

5. “Post-Converted” 3D Is A Cash Grab

Moviegoers have valid reasons to be skeptical of 3D post-conversion. During the initial resurgence of 3D in theaters, film fans were subjected to a number of rushed 3D post-conversions with distracting visual problems and overly-obvious “ghosting” (double-images). Further compromising stereo conversion integrity, studios forced cheap post-production 3D onto several subpar films in the hopes that premium ticket revenue would be enough to help earn back lost profits.

However, that doesn’t mean that quality post-conversion doesn’t exist or that it can’t come very close to native-shot 3D experiences. In fact, many films now utilize a combination of native and post-converted 3D before appearing on the big screen. The AvengersJohn Carter, and portions of Transformers: Dark of the Moon were all post-converted into 3D. Unlike the notoriously bad eight-week process of converting Clash of the Titans, quality 3D post-conversion companies spend between four to six months converting a film – and over a year for older films getting a 3D re-release (Jurassic Park 3D for example).

Quality post-conversion is an extremely complicated process where large teams of 3D artists pour over each individual frame of a film – determining where to enhance the effect and where to back off, as well as adjusting the overall footage to make 3D viewing crisp and comfortable. In most cases, the companies meet with directors before and during post-conversion to ensure that their artists stay true to a filmmaker’s original vision.

There are obvious benefits to shooting in 3D, but many upcoming films have scheduled post-conversions prior to even shooting in 2D. This means that directors and cinematographers can plan three-dimensional shots ahead of time, mindful of how their film will appear in 3D, even though they’re using traditional 2D cameras. Upcoming films that were shot in 2D and will undergo post-conversion into 3D include: G.I. Joe: RetaliationIron Man 3Star Trek Into DarknessMan of Steel, and Thor: The Dark World.

Still unsure of how the post-conversion process works? Check out this clip of Attack of The Show visiting Stereo D.


NEXT: The Final Word…

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  1. I’m not a 3D hater, and not a 3D fanboy either. I don’t think every movie needs to be in 3D, but some definitely benefit from it. I have two main complaints about 3D. One is that it seems to enhance the strobing/stutter of 24fps so it’s worse than 2D films in that regard (HFR 3D doesn’t have this limitation though – darn you Peter Jackson for spoiling me like that).

    The second is that studios force 3D on us, and it can be hard to find 2D versions of a movie because theatres like to be able to charge extra too and will often only show the 3D version. One example was GI Joe Retaliation. It was delayed 8 months or so to be post-converted, so I did not want to support studio greed and refused to see it in 3D (I generally don’t want to support post conversions anyway). However, I had to really try hard to find a theatre that was showing it in 2D, and I live in a big city. I can only imagine what it’s like for people who can’t see 3D or get headaches from it.

    It would be nice if there was a way to show 2D and 3D in the same theatre (e.g. glasses=3D, no glasses=2D), so people could have the best of both worlds, and wouldn’t have to complain any more. You could technically do it now by just putting 2 left frames in a set of glasses, but people would still complain about dimmed colours or having to wear them over prescription glasses.

  2. I get mild headaches from 3D, but don;t have anything against the technology per se. My only issue is that not EVERY movie should be in 3D (Street Dance in 3D? come on). As for post-conversion – Avengers was converted and I didn’t find it distracting or poorly rendered. I think as long as the use is well thought out and used appropriately then it can become an amazing cinema experience. However, if the movie itself is bad, no amount of 3D, CGI or other technology can make the viewing experience better.

  3. For someone like me who already has to cope with a pair of spectacles 24×7, 3D is nothing short of a 2-3 hour ordeal.I feel that the studios have learnt this little art of gimmickry where they are advertising every second movie as a 3D experience.Except movies as AVATAR or LIFE OF PI where 3D is a genuine demand of the story and goes a long way in enhancing the spectacle on the screen, much of the lot is filled with half baked 3D visuals that do not really contribute to the experience.I feel that Christopher Nolan has a very clear and correct stand on the issue.He believes in enriching the picture quality through the use of better cameras rather than concentrating on lame attempts at throwing the picture out of the screen.I watched THE DARK KNIGHT RISES and although the movie could have easily excused itself into a 3D production, it chose to make the visuals more clear and vivid that worked wonders, with the audience feeling that they are watching a grand story unfold itself rather than having the experience of reading a pop out book.Those who watched IRON MAN 3 in 3D would share my concern.

  4. A while back there were some movies i wanted to see in theaters, but most of the ones i wanted to see where only in 3d. without seeing ones i wanted to see in 2d, only had in 3d, i felt left out. i told my mom that i wish they put out 3d and 2d as options for people who didn’t want to see in 3d. i guess i wasn’t the only one who said this and probably the industry listened to the general public. so happy they went with this option. i think i remember when toy story 3 was to only shown in just 3d at first before the trailers came out. then they decided to show in 2d and 3d. i could be wrong about this information. anyway, by looking through history of 3d, this is not the only time 3d became a big thing, to a headache, to a fad and to be forgotten. as early to the 1950s when 3d was really introduce. history repeats. the 1950s 3d is exactly the same feelings and problems of what in the 1980s, some in the 2000s and now. the reason why many people won’t know the early 3d movies, is because they’re forgotten. which is exactly the same line this generation of people are seeing. 3d is not something new to people. the older generations had experience this and now a new generation is experiencing this. i think 3d can be an experience, but the technology is not there yet. even though technology is really advancing now, people are not fully to accept 3d as a trade mark. There are too many technical problems with 3d, i’ve heard from so many people and my friends. maybe in about 50 to 100 years, 3d might work again. why this long? because of the possibility of more and heavily advance technology to support 3d as a real experience. So far, i’ve been to Walt Disney World, saw a couple of 3d shows at the parks and thought they were 10s better than the couple of ones i saw in theater. the ones at Walt Disney World were just cool, an experience, and i don’t know why this 3d is working for them but not in to the general public, around the world. anyway, these are just my thoughts about 3d.