The J.J. Abrams-produced 10 Cloverfield Lane is a bit of a head-scratcher. Is it a sequel to the found footage kaiju movie Cloverfield, or isn’t it? All signs point to the loosest of connections to its supposed predecessor, and the footage revealed so far reinforces that, but the question remains as to whether there is a substantial link between the two movies, or if slapping the Cloverfield name on 10 Cloverfield Lane is simply a marketing move and nothing more.
So far, no footage has been shown that reveals what the monsters in 10 Cloverfield Lane actually look like, which means the speculation has continued as to whether or not they have any relation to the monsters in the first movie — or if they are monsters at all. As new footage is released, though, the question is: will any of it spoil the secret?
If the two new IMAX trailers are any indication, the answer to that is a firm “no.” The trailers were released via IMAX’s official YouTube channel, and the amount of new clues they offer is minimal at best. The first trailer offers a look at some footage taking place outside the bunker that has been the central focus of previous trailers. The second trailer is no different than the “Monsters Come in Many Forms” trailer that has been seen elsewhere.
A new movie poster is also monster-free, but it does include a handful of Easter eggs, like the Bad Robot mascot hanging out near the house, and the name Megan scrawled into the mailbox’s wooden post. There are sure to be plenty more hidden in the image that will become clear once the film has been seen.
The obvious subtext of the trailers so far has been that the monsters are not just what is outside the bunker, but what is inside the bunker as well; namely, one unhinged-looking John Goodman. Goodman appears prominently in the new trailers, as does co-star Mary Elizabeth Winstead. Winstead’s character appears to have gotten into some sort of car accident, and when she awakens she finds herself chained to a bed in Goodman’s underground shelter. She is strongly advised not to go outside, but this being a horror movie, avoiding confrontation is not in the cards.
The question remains: what does Winstead’s character see when she finally gets out in the open? The glowing house shot from the trailers provides an ominous clue, but nothing substantial. Unless the big plot twist of the movie is that it all takes place inside of a giant mailbox, then the poster is not much help, either. The approach that the marketing campaign seems to be taking so far is to keep audiences in the dark about what to expect, but keeping up that secrecy in the age of Internet leaks is a pretty big task. There is not much time left until the movie is released in theaters, though, so the gamble might just work.
10 Cloverfield Lane will hit theaters in the U.S. on March 11th, 2016.